| Title | Help Font |
| Agency | Sístole |
| Campaign | The Help Font |
| Advertiser | Semana / Caracol |
| Brand | Semana / Caracol |
| Date of First Broadcast/Publication | 2016 / 11 |
| Business Sector | TV/Radio Programs & Stations |
| Story | In the quest of helping more than ten thousand victims that landmines have left in Colombia, Semana and Caracol T.v, two of the most influential media companies in the country, joined forces to create a campaign developed by the agency Sístole. For years, both companies have used the power of words to inform Colombians through magazines and broadcast television, hence the agency’s aim to use the power of letters alone. That’s how they came up with the idea of designing a typography called The Help Font, which was build by using parts of other letters and depicts prosthetic limbs. People can download the font starting at 5000 Colombian pesos (around 2.00 USD) and raise money to help all the victims, most of whom are people who live in rural areas, far from main cities and with limited budget to pay medical expenses. Print campaign shows real victims presenting posters with their names and inviting people to the website: www.letrasdeapoyo.com This is the campaign’s spot |
| Media Type | |
| General Creative Director | FREDDY MENDEZ |
| Copywriter | FREDDY MENDEZ |
| Copywriter | NICOLAS CORTES |
| Art Director | ALEXANDER ARGUELLO |
| Director of Account Management | JOSE MENDOZA |
| Account Management | SANDRA ECHEVERRY |
| Graphic Designer | IVAN SIERRA |