Title | World's Greatest Artist |
Campaign | electriclimefilms x Crazy Domains |
Advertiser | Crazy Domains by Dreamscape Networks |
Brand | Crazy Domains |
Date of First Broadcast/Publication | 2020 / 10 |
Business Sector | IT Solutions & Professional Networks |
Tagline | In true mockumentary fashion, the films’ whimsical gaffes and larger-than-life personalities convince us to fully embrace our ideas. |
Story | ‘World’s Greatest Artist’ Cassandra Jones, the winner of 'Hottest Ice Sculptor 2020', invokes imagination and captivates our senses by showcasing her fervent passion for ice sculpting. This film illustrates how she embraced her coolest business idea in selling her artistic creations. |
Philosophy | From the ideation and scriptwriting to talent profiling, the Director Duo conceptualised everything from scratch. The humorous elements within each film are enhanced with eccentric wardrobes, locations and intricate set design. Working directly with the Dreamscape Networks Team, the boutique film house crafted a video campaign that is succinctly “quirky, cheeky and daring” — casually informative and humorous at the same time. Shot in Singapore for the Australia and New Zealand markets, each film features a peculiar protagonist proudly introducing their “absurd” hobby and how easily they were able to get their websites up and running using the Crazy Domains platform. In true mockumentary fashion, the films’ whimsical gaffes and larger-than-life personalities convince us to fully embrace our ideas, no matter how crazy or unheard of they may be. |
Media Type | Web Film |
Length | |
Market | Australia, New Zealand |
More Information | https://electriclimefilms.com/portfolio/crazy-domains |
Creative Director | Pabz Alexander |
Creative Director | Rory Cavanagh |
Director of Photography (DOP) | Juffrie Friday |
Executive Producer | Michael Ahmadzadeh |
Senior Producer | Dora Claire |
Producer | Feliscia Xu |