| Title | Bring emojis to life |
| Agency | POL Oslo |
| Campaign | Bik Bok - Bring emojis to life |
| Advertiser | Bik Bok |
| Brand | Bik Bok |
| Date of First Broadcast/Publication | 2016 / 11 |
| Business Sector | Women's Clothing |
| Story | Compliments in social media are great, but compliments in the real world are unforgettable. Going through teens and young adult’s Instagram and Facebook pages we realized that they hardly use any words to express themselves. Emojis and short comments like “Pretty,” Beautiful”, “Hot” and so on, are their way of complimenting. We found this global phenomenon interesting and proposed that BIK BOK should create a live experiment: How would these girls react to “old fashioned” compliments, face to face? We captured the experiment on film, and the results were amazing. About BikBok: 200 stores in 5 Northern European countries and online. A target audience consisting of girls between the ages of 16 and 25, BIK BOK has become a favorite fashion destination for teens and young adults. As a result they have a big following in social media with 400.000 followers on Instagram and over 200.000 fans on Facebook. |
| Philosophy | Compliments in social media are great, but compliments in the real world are unforgettable. Going through teens and young adult’s Instagram and Facebook pages we realized that they hardly use any words to express themselves. Emojis and short comments like “Pretty,” Beautiful”, “Hot” and so on, are their way of complimenting. We found this global phenomenon interesting and proposed that BIK BOK should create a live experiment: How would these girls react to “old fashioned” compliments, face to face? We captured the experiment on film, and the results were amazing. |
| Problem | As a major player in the northern European fashion market, BIK BOK approached us for their Christmas campaign: They had a genuine wish to be recognized for more than just fashion. |
| Result | Ongoing campaign |
| Media Type | Web Film |
| Length | |
| Creative Team | Ine Bryhn |
| Creative Team | Martin Ruge |
| Designer | Ole Jakob Bøe Skattum |
| Account Manager | Elle-beth Lønnestad |
| Account Manager | Emma Karlsson |
| Account Director | Kjetil Botten Skogly |
| Production Company | Willy Nikkers |
| Director | Thea Hvistendahl |
| Production Company Producer | Halvor Lid |