Rover.com - "Rover.com: "Five Star Dog Sitters""

Pereira O'Dell

Pereira O'Dell San Francisco, United States

13292

Title	Rover.com: "Five Star Dog Sitters"
Agency	Pereira O'Dell
Campaign	"The Dog People"
Advertiser	Rover.com
Brand	Rover.com
Date of First Broadcast/Publication	2017 / 4
Business Sector	Consumer & Public Services
Tagline	The Dog People
Story	Pereira & O'Dell has launch a new advertising campaign for Rover.com, declaring the brand as The Dog People™. This is the first integrated national advertising campaign for the rapidly growing company. The campaign portrays a collection of moments illustrating why Rover and its community of pet sitters and dog walkers are The Dog People that pet parents prefer for dog care.
Media Type	Television
Length	30 seconds
More Information	http://www.rover.com
Chief Creative Officer & Co-Founder	PJ Pereira
Executive Creative Director	Jason Apaliski
Associate Creative Director	Katie Brinkworth
Art Director	Rachel Ngun
Copywriter	Tracy Silagi
Designer	Carolina Penner
Director of Client Services	Ryan Toland
Management Supervisor	Maura Mattoon
Strategic Planner	Beth Windheuser
VP Production	Jeff Ferro
Executive Producer	Monica Wilkins
Senior Producer	Owen Bly
Print Producer	Laura Gill
Director of Project Management	Lindsey Anderson
Agency marketing, PR	Molly Parsley
Business Affairs	Russell Nadler
Business Affairs Coordinator	Christina Hadly
Production Company	Pet Gorilla
Production Company Director	Luc Schurgers
Production Company Producer	Dominic Bernacchi
Audio Mix and SFX	Disher Music & Sound
Music	Asche and Spencer