Tom Hargreaves
Account Planner at BBH Singapore
Singapore, Singapore
TitleLavender
Agency
Campaign Make your Garden a Shade More Interesting
Advertiser AkzoNobel
Brand Dulux Cuprinol
Date of First Broadcast/Publication 2018 / 3
Business Sector Paints, Wood Protectors, Paint Brushes, Adhesives
Philosophy As the first shoots of spring start to show, and people start to think about overhauling and cultivating their gardens, Cuprinol has launched a print campaign for its Garden Shades range of paints using horticultural and seaside inspired paint brushes influenced by their colour. The paints are specially developed to colour and protect sheds, fences and other garden wood for six years. Cuprinol’s Garden Shades special pigments ensure a rich colour and allow the natural texture of the woodgrain to shine through. The product can also be applied on terracotta, brick and stone, making it easy to transform your entire garden. BBH chose three of the most natural colours from the range; Sandy Shell, Fresh Rosemary and Lavender, and set about creating a graphic device to perfectly illustrate nature and transformation. The result is a paint brush adorned in the colour they are representing, the bristles replaced with sprays of fresh rosemary, lavender and soft shell. The campaign runs from March to August.
Media Type Outdoor/Out of Home
Brand Manager
Creative Director
Creative Director
Strategist
Strategy Director
Creative Team
Creative Team
Art Producer
Account Manager
Account Director

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