Wells Davis

Wells Davis

Managing Partner, Chief Strategy Officer at David&Goliath, El Segundo
El Segundo, United States

About me

Wells has been a researcher and strategic planner for the past 24 years. Throughout his career he has been providing strategic counsel for some of the top agencies and brands in North America including TBWA, McCann, TAXI, Saatchi & Saatchi and Leo Burnett. His responsibility is to glean human truths (insights) from primary and secondary research in order to develop inspirational briefing documents for integrated communication strategies. Wells also knows the importance of building brands in the new digital era requires innovative and creative ways to influence purchase decisions all the way along the consumer journey. In addition to hard selling campaign strategies Wells particularly enjoys working on campaigns that feature how big corporate brands can play a role in making people’s lives better through corporate social responsibility. Wells has worked with many of the world’s top brands. His brand strategy experience includes, Coca Cola, Nike, Kellogg’s, Nintendo, Nissan, Ford, Toyota, General Motors, MINI, Microsoft, X Box, Apple, Sony, Sony Playstation, Taco Bell and Burger King. More pertinent, Wells has worked on the Canada Tourism Commission business and the Toronto Tourism Commission, where his job was to develop strategies to attract both business and leisure tourism. 

Sector Experience

Positions

Managing Partner, Chief Strategy Officer
El Segundo, United States
December 2016 - Present (1 year 11 months)
Being a challenger brand is about a mindset, not a market position. This is the same mindset that drives us to be more observant, innovative and brave. It’s why we dig deeper to find and identify consumer behaviors that others overlook. It’s why our strategic and creative ideas are more compelling and more human. It’s also why we’re nimble enough to move and adapt at the speed of the market. And, lastly, it’s why we’re brave enough to question the status quo rather than follow the lead of others.
Owner, Principal
Clarity - Independent Strategic Counsel
March 2011 - October 2011 (7 months)
Independent strategic consultancy
Executive Vice President - Head of Strategy
Saatchi & Saatchi
December 2006 - 2010 (3 years 1 month)
Chief Creative Officer
Soul Clap Records
2002 - 2007 (5 years)

Education

March 2018 - March 2018 ()

Public Policy and Administration

1984 - 1987 (3 years)

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