Matías Ibaceta
Creative Director at Athos
Santa Cruz de la Sierra, Bolivia
TitleThe Blue Balloon
Agency
Campaign Samsung
Advertiser Samsung
Brand Samsung Bolivia
Date of First Broadcast/Publication 2016 / 12
Business Sector Mobile Telephones & tablets
Story Samsung's Christmas campaign is a mirror of feeling that we all have among us, that no matter how technological the world today, nothing will be more important than the things that really make us happy, in this example especially the blue balloon Shows me how we are human and that the good things and the best of life is in the simple thing that is to live and to share these moments is what matters, that this Christmas is simple and that is human, that in this Christmas on top of any things Let us be happy with what makes us happy. 
Philosophy That this Christmas we all come back to look at Christmas from his essence, to look at Christmas with the simplicity of a child, because for a child what makes him happy, makes him happy. What matters is the happiness that brings a gift to someone and not their price or the size of the package. 
Problem Every year people lose the essence of Christmas, Christmas is no longer the same Christmas as our parents or our grandparents and why? 
Media Type Television & Cinema
Length
More Information athos.com.bo
Executive Creative Director
Creative Director
Creative Director
Copywriter
Director of Account Management
Account Manager
Associate Account Manager
Brand Management
Brand Management

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