| Title | Samsung Love in High Definition |
| Agency | Athos |
| Campaign | Samsung Love in High Definition |
| Advertiser | Samsung |
| Brand | Samsung SUHD TV |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Story | Make the National launch in the month of February of Samsung TVs SUHD with Curve Screen communicating the regional concept of the category TV "Love in High Definition".We occupied the date February 24 to launch Samsung TV SUHD to communicate the concept "Love in High Definition" together in San Valentin.We made the order of hand never seen in the history of Bolivia, from the Samsung SUHD screens, the most important demonstration of love in the history of a couple. |
| Philosophy | SAMSUNGDoing crazy for love in high definition (4K), that's love. Background Samsung Bolivia launches the new TV SUHD 4K "Curve Screens". |
| Problem | Make the national launch in February of the SUHD 4K Samsung TVs with Curve Display communicating the regional concept of the category TV "Love in High Definition". |
| Result | Use the date February 14 "Valentine's Day" to launch Samsung TV SUHD 4K communicating the concept "Love in High Definition". We made a hand request never seen in the history of Bolivia, the most important demonstration of love in the history of a couple from a Samsung screen. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Executive Creative Director | Pablo Leiva |
| Creative Director | Fernando Fernandes |
| Designer | Enzo Maximiliano |
| Designer | Angie Torrico |
| Designer | Javier Sameja |
| Art Director | Noé Apéstegui |
| Art Director | Mauro Sanjinés |
| Art Director | Jairo Méndez |
| Art Director | Jimmy Carrasco |
| Art Director | Maru Carvallo |
| Art Director | Fito Chipana |
| Copywriter | Josue Nuñez |
| Copywriter | Mani Cáceres |
| Account Management | Chichi Bravo |
| Account Executive | Aily Torres |
| Account Executive | Fernanda Trujillo |
| Assistant Account Executive | Leslie Capobianco |
| Chief Client Officer | Antonio Fortun |
| Client Services Director | Elba Perez Reyes |
| Marketing Director | Valeria Borja Ara |
| Production Company | Cabruja Films |
More Work
SEE ALLThe Safest Radiotherapy
- BRAND:
- Voluntarias de Cáncer de Mama Bolivia
- AGENCY:
- Athos
The Safest Radiotherapy
- BRAND:
- Voluntarias de Cáncer de Mama Bolivia
- AGENCY:
- Athos
The Blue Balloon
- BRAND:
- Samsung Bolivia
- AGENCY:
- Athos