| Title | TheFifty_WeedStrain_All |
| Agency | TDA_Boulder |
| Campaign | "The Fifty Weed" |
| Advertiser | Denver Ad Club |
| Brand | The Fifty Award Show |
| Posted | January 2017 |
| Story | To help promote the show, TDA partnered with Colorado Kind, a marijuana grower and award show sponsor, to create three specific strains of weed, made specifically for the advertising community. The three cultivars are:• One for creatives, “Concepting Indica”: This will take your mind and body to another universe.• One for strategy, “Strategy Hybrid”: This one is for focus, connecting patterns and outliers quickly and for those who seek the truth.• One for technologists, “Coding Sativa”: This strain drives you through 1s and 0s all night. |
| Media Type | Packaging, Branding & Design |
| Art Director | Sayako Minami |
| Copywriter | Jonathan Schoenberg |
| Copywriter | Brian Mulligan |
| Creative Director | Jonathan Schoenberg |
| Creative Director | Thomas Dooley |
| Strategy Director | Constance DeCherney |
| Producer | Kate Osborne |