Ginny Vizcarra
Executive Producer at MullenLowe MARC
Makati City, Philippines
TitlePleasure Made by Patrick Cabral
Agency
Campaign Pleasure Made by Patrick Cabral
Advertiser Unilever
Brand Magnum
Date of First Broadcast/Publication 2016 / 11
Business Sector Ice Cream
Philosophy "Magnum opened its third Magnum Pleasure Store at SM Seaside City in Cebu, Philippines, last November 17, 2016.To help commemorate the occasion, Magnum Philippines tapped me to create art inspired by Make Your Own Magnum's promise of creating bespoke pleasure using various ingredients, dips and sauces.It’s a first of its kind artwork that pushes the boundaries of paper cutting. The project took 80 hours to cut papers, 3 days to paint the layers and 1 day to add buffer between the layers so the depth will be more pronounced. Each paper color is precisely matched to a specific topping found at the Magnum Pleasure Store and represents the myriad of customized pleasures found in Magnum Cebu. "
Media Type Branded Content
Length
Artist
Director
Director of Photography (DOP)
Executive Producer

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