Renault Twizy - "Granny"

Marcel Mexico

Marcel Mexico Mexico, Mexico

5576

Title	Granny
Agency	Marcel Mexico
Campaign	Twizy powered by
Advertiser	Renault
Brand	Renault Twizy
Date of First Broadcast/Publication	2017 / 4
Business Sector	Cars
Tagline	Recharge battery everytime you brake
Story	We hear a voice-over telling us that the Renault TWIZY is now powered by a low energy granny. We see her moving slowly down the stairs. In the next scene she crosses the street carelessly and a Twizy stops in front of her. This charges the battery thanks to its new regenerative braking system.
Problem	Twizy is Renault’s 100% electric car. The new model comes with breakthrough technology that includes clever regenerative braking for energy recovery. So every time you use the breaking system the battery it's recharged
Media Type	Television
Length	35 seconds
Chief Creative Officer	Manolo Techera
Executive Creative Director	Leonardo Varela
Account Director	Alvaro Dopico
Agency Producer	Damiana Marin González
Director	Vicky Torres
Director of Photography (DOP)	Mateo Londono
Executive Producer	Annaiz Cortez
Executive Producer	Raul Villanueva
Production Company	Árbol Cine