| Title | Body Worn Video |
| Agency | AMV BBDO |
| Campaign | An independent witness |
| Advertiser | The Metropolitan Police Service |
| Brand | The Metropolitan Police |
| Posted | December 2016 |
| Business Sector | State Employment, Forces & Police Recruitment |
| Story | Last month we launched what is thought to be the largest rollout of body-worn cameras by police anywhere in the world. Today we are publishing a short video to illustrate how the cameras work and how they can recall a specific moment in time that can be difficult to recall in high pressure situations. The film is designed to communicate the benefits of Body Worn Video (BWV) primarily for members of the public, to improve the transparency and accountability of policing. It is a fictitious scenario filmed entirely using BWV and shot from the point of view of two officers. The film aims to demonstrate that BWV can capture vital evidence and is a useful tool in establishing the truth after the event. Over the coming months cameras will be issued to over 22,000 officers across all 32 boroughs in London. Officers in Lewisham are already seeing that the cameras can help bring about speedier justice for victims, but today they have been launched in three further boroughs; Westminster, Brent and Havering. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | The Sweet Shop |
| Creative Director | Martin Lorraine |
| Creative Director | Steve Jones |
| Copywriter | Esrael Alem |
| Art Director | Filmawi Efrem |
| Agency Planner | Matthew Turnbull |
| Agency Account | Tom Shattock |
| Agency Account | Angus Maclay |
| Agency Account | Florence Prevezer |
| Agency Account | Alistair Nichols |
| Agency Producer | Samantha Roberts |
| Media Agency | MediaCom |
| Media Planner | Dee Levison |
| Media Planner | Daniel Thomas |
| Production Company | Spencer Dodd |
| Director | Ben Dawkins |
| Executive Producer | Justin Edmund-White |
| Post Production | AMV Flare |
| Audio Post Production | Nice Biscuits, U.K. |