| Title | |
| Agency | Publicis New York |
| Campaign | Double Words |
| Advertiser | TriHonda |
| Brand | TriHonda |
| Posted | December 2016 |
| Business Sector | Others |
| Story | TriHonda is a group of 61 aligned Honda dealers in three states on the north east coast of USA – New York State, New Jersey and Connecticut. TriHonda believes that offering full service to customers includes more than just selling the best cars available. It's also about ensuring their clients are safe on the road. That’s why we created a campaign to encourage TriHonda customers to keep their eyes on the road, not their device. Due to a lower-than-average budget, this campaign had to be created simply – without the use of retouching, photography or any other costly outsourcing. The campaign is rolling out in TriHonda dealerships across the Tristate area. We hope that it helps to remind TriHonda clients they should always be safe on the road. It's a small gesture from TriHonda, that could make a big difference. |
| Media Type | |
| Chief Creative Officer | Andy Bird |
| Executive Creative Director | Joseph Johnson |
| Copywriter | Cuanan Cronwright |
| Creative Director | Jason Gorman |
| Art Director | Rodrigo Bistene |
| Art Director | Josh Horn |
| Copywriter | Fernando Carrion |
| Art Buyer | Henna Kathiya |
| Group Account Director | Michael Reilly |
| Account Supervisor | Ali Horowitz |
More Work
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- BRAND:
- TriHonda
- AGENCY:
- Publicis New York
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- BRAND:
- TriHonda
- AGENCY:
- Publicis New York