Xbox - "XBOX Dead Rising 4 - Walkthrough"

McCann London

McCann London London, United Kingdom

30324

Title	XBOX Dead Rising 4 - Walkthrough
Agency	McCann London
Campaign	Dead Rising Lights
Advertiser	Microsoft
Brand	Xbox
Date of First Broadcast/Publication	2016 / 12
Business Sector	Video Games/Consoles
Story	Xbox had to run a launch trailer for Dead Rising 4, a Christmas-themed zombie game, at the busiest, most ad-cluttered time of year. So Xbox didn’t make a conventional trailer. Instead, the trailer was built out of Christmas lights and installed in central London. "Zombie Christmas", told a story of blood, zombies, and the return of the series' hero entirely through festive bulbs. The content wasn’t on TV or YouTube. It only existed outdoors: branded content as a physical destination.
Media Type	Events
Length	88 seconds
Event	Momentum Worldwide London
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Creative Director	Sanjiv Mistry
Creative Director	Jamie Mietz
Copywriter	Jim Nilsson
Art Director	Jacob Bjordal
Account Director	Tom Oliver
Account Manager	Isobel Thomas
Account Executive	Sophie Grierson
Account Executive	Alice Parker
Account Planner	Charlotte Walters
Project Manager	Clare Prager
Project Manager	Paul Gillespie
Production Manager	Ruth Oates
Director	Sam White
Sound Design Company	Adam Smyth
Sound Design Company	Chris Gilbert
Business Manager	Nicholas Mugridge
Designer	Michael Bow
Designer	Carl Warren
Designer	Dan Fields
Production Company	Helix