| Title | Even a Dragon can Chill |
| Agency | Engine UK |
| Campaign | Little Chapters of Chill |
| Advertiser | Churchill Insurance |
| Brand | Churchill Insurance |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Insurance |
| Philosophy | Churchill, working with creative agency ENGINE, has launched “Little Chapters of Chill”, a series of free audio books designed to take 4-7-year olds through mindfulness techniques, in partnership with children’s author Sue Pickford and author and podcast host Giovanna Fletcher. Originally planned for the summer to help kids ‘chill’ in the back of the car during long summer drives, Churchill recognised the pressure parents are under trying to keep children focussed on schoolwork and entertained and brought forward the launch date of the audiobooks to help the little ones, and the big ones, chill at home instead. “Little Chapters of Chill” are narrated by Giovanna Fletcher, host of the hit podcast “Happy Mum, Happy Baby”, and written by qualified meditation guide and author Sue Pickford, whose book “Chinglish” was named by the Guardian as one of the ‘Top Children’s Books of 2019’. The five audiobooks, conceived by ENGINE, take the listener on fun, calming adventures with Churchie the dog. The stories are specially designed to keep children entertained, while also supporting better mental health practices through mindfulness exercises. As Churchie meets and greets all sorts of characters, listeners are encouraged to take part in a mindfulness exercise to help them ‘chill’. From breathing exercises that help your body relax, to listening techniques to improve your awareness of the world around you – the audiobooks are both a great listen and a useful tool to calm the mind and reduce stress. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Billy Faithfull |
| Creative Director | Richard Nott |
| Creative Director | David Dearlove |
| Creative Team | Nick Coates |
| Creative Team | Gabriella Kohli |
| Account Management | Emma Marsland |
| Account Management | Chris Moger |
| Account Management | Gabriella Ghigi |
| Strategist | Duncan McLauchlan |
| Strategist | Gemma Glover |
| Strategist | Katherine Morris |
| Strategist | Elisa Edmonds |
| Strategist | David Blackett |
| Design Lead | Jacinto Caetano |
| Motion Design Lead | Patrick Gibson |
| Designer | Matt Baines |
| Designer | Lee Manning |
| Designer | Abbi Chard |
| Project Manager | Sophie Richaume |
| Production Company | Listen |
| Executive Producer | Alex Smith |
| Producer | Madeleine Hickish |
| Business Director | Josh Adley |
| Account Executive | Jessica Lipkin |
| Sound Engineer | David Thomas |
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