Alex Van Gestel is the CEO of Verbalisation, a brand strategy consultancy that marries science and creativity to help clients better understand and engage audiences. Prior to this Alex was client side at Bacardi where he was Global Communications Director. Before moving back to the UK, Alex was the US President and CEO of Cheil, the Managing Director of McKinney New York and the Executive Director of Worldwide Brands at Anomaly. Alex started his career at Ogilvy in London and spent more than a decade working within WPP on both sides of the Atlantic, including stints at Berlin Cameron and J. Walter Thompson as well as the PLC holding company. He has also worked for Publicis, Leo Burnett and M&C Saatchi.;Over the past twenty years, Alex has been at the helm of some of the world’s most innovative, creatively awarded and commercially effective marketing campaigns, working with a host of blue chip global clients including Diageo, Nike Inc, Samsung, BMW, Vodafone, General Motors, Volvo, Budweiser, Heinz, BT, Citigroup, Hilton, American Express, Nintendo, Toyota, Mars and News Corp. Alex graduated from Oxford University with a Double-First in Fine Art and completed the Advanced Management Program at Wharton Business School.