Andrew Waddell

Andrew Waddell

Managing Partner at Proximity
London, United Kingdom

Summary

Andrew is Managing Partner and Head of Client Service for Proximity London – Campaign’s Customer Engagement agency of the year for 2015. Proximity’s ‘Creative Intelligence’ proposition is a unique blend of data-driven human insights (fuelled by one of the largest data and planning departments in the UK), fused with behavioural science and applied creatively to every touchpoint. It has resulted in sector defining work such as The Economist ’s recent campaign which won more than twenty awards worldwide including a Cannes Lion and the DMA’s Grand Prix (https://vimeo.com/142390508).;Andrew joined Proximity London in 2008 and has led many of the agency’s largest accounts including P&G, Volkswagen and John Lewis as well as managing their 90-strong client service department. Before then, Andrew worked at Partners Andrews Aldridge, and Black Cat across several sectors including automotive (Mercedes-Benz, Lexus), travel and leisure (Avis), entertainment (BskyB), utilities (SSE) and FMCG (Kraft Foods).;Outside of work Andrew spends his time keeping his massive fear of aging at bay through a series of well-intentioned if somewhat foolish sporting endeavours.;www.proximitylondon.com

Positions

Managing Partner
London, United Kingdom

Trade Organizations

Oystercatchers Club

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