Hugh Treacy

Hugh Treacy

Managing Partner at isobel
LONDON, United Kingdom

Summary

16 Years' Agency Leadership Experience.
A career championing breakthrough work across client sectors, international borders, marketing & communication channels.
Helping make Agencies Succeed. Creativity Thrive. Talent Achieve. Culture Prevail. Brands Sell.
What matters most to me is working with people who value people, partnerships, creativity and effective integrated work - within an open, honest, supportive and fun environment - as much as I do.

Before Joining Isobel, I have been Managing Director of Arnold KLP since its founding in late 2010, as the largest office in the Arnold Worldwide network outside the US. Prior to this, I worked within the Havas network for 12 years and was Managing Director of Euro RSCG KLP for nine of them.;Bringing one of Europe’s longest-standing and most successful BTL brands together with one of the world’s most progressive and creatively awarded agencies (the Arnold micro-network) has been a fantastic, ever-evolving challenge. An agency that produces iconic advertising for Jack Daniel’s, is Tesco’s lead Instore Creative & UK Shopper Marketing agency, and proudly created the agency’s most awarded-campaign in history ‘Transform Your Patch’ for Britvic / PepsiCo – is an agency that’s of integration, not about it – and that’s why gets Hugh out of bed.

Positions

Managing Partner - isobel street
London, United Kingdom
May 2017 - Present (3 months)
isobel street is a new creative activation agency - powered by isobel advertising.

We supercharge brands...
Creating, or building upon, powerful brand ideas and exploding them out across an increasingly complex, non-linear path to purchase.
We believe that whilst the role of every consumer, shopper, media touch-point may differ ; effective integrated communications should elicit response, be reflective of, and be borne from a great BRAND IDEA. Whatever the task. Whatever the channel.
We are up-and-running in Fitzrovia.
Business Partner
The virtual gardener
2016 - 2017 (1 year)
Helped a few agencies (including the great TenFeetTall). Helped a few brands (including the fantastic Naturelly). Wrote a screen-play (watch-out for "Clouds"). Developed two apps - one bombed, one prototyped. Re-digitised myself at Hyper Island in Stockholm. Got fit. Helped my eldest through his 11-plus. Seriously re-charged my batteries...
Managing Director / CEO
Arnoldklp
September 2010 - February 2016 (5 years 5 months)
MD / Managing Director & CEO (2014)
Arnold Worldwide Executive Leadership Team

Clients - Britvic Soft Drinks.Pepsi. Brown Forman / Jack Daniels. Cineworld. Douwe Egberts.Breast Cancer Care. Tesco. The Hershey Company. UK Govt.Dept.of Education.
Managing Director
London, United Kingdom

Education

BA (hons)

Kingston Business School

Senior Leadership Programme

The University of Pennsylvania, Philadelphia

Trade Organizations

Oystercatchers Club

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