Adam Lawrenson
CCO at Albion
LONDON, United Kingdom
TitleThe Chase
Agency
Campaign The Chase
Advertiser Thomas Cook
Brand Thomas Cook
Date of First Broadcast/Publication
Business Sector Travel Agencies, Tour Operators
Story Thomas Cook want to become 'the most loved holiday company'. They have a clear plan on how the business is going to evolve to achieve this ambitious aim. But they recognise they cannot do this without telling emotional stories that remind people of all the amazing things that happen when you are on a Thomas Cook holiday.;Shot using anamorphic lenses to give a luxurious cinematic look and intermingling light and time of day to give a subtle sense of magic, the cinematography mixes rougher handheld shots, capturing the energy of the chasing couple, with more elegantly composed wide shots framing a stunning view or smoothly tracking our couple past layers of foreground.;Brief Explanation;In ‘The Chase’, a teenage couple chase through a week-long holiday romance to remind us that holidays are an opportunity to re-live being young and in love.;At its simplest level, this is a love story with a singlular purpose - to remind people that Thomas Cook truly 'get' people.;But it has two other, more subtle messages. First, this film reminds people that when Thomas Cook take all the hassles out of going on holiday, all that’s left for you to do, is fall in love. And second, by focussing on the quality of the film and measured way in which Thomas Cook’s own branded Sunprime resort is shown, we help customers see the Thomas Cook brand in a new light.;'The Chase' has been broadcast across Europe.
Media Type Web Film
Length
Executive Creative Director
Creative Director
Head of Film
Business Director
Production Company
Director
Executive Producer
Producer
Editor
Editorial Producer
Production Service Company
Line Producer

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