Lizzy Pollott

Lizzy Pollott

Associate creative Director at Cake group
London, United Kingdom

Summary

A motivated, creative marketer with a decade of experience in driving business growth through innovative strategies on and offline. Particular interest in music, sport and technology.
Current: Leading creative output for Havas Sports & Entertainment and Cake, part of the global Havas network, and agency for brands including EE, EA, Carling, Barclays, One Direction and Sony.
Working across a broad range of marketing disciplines, including social media, digital, PR, content, ATL and experiential activity. International experience within the Havas group in New York - 3 month secondment in 2013.
Conceived, created and ran the Havas Social Newsroom at Cannes Advertising Festival 2014 and 2015: a real-time content creation hub generating news and content from around the festival. (Search #havascafe). 

Positions

Associate Creative Director
London, United Kingdom
January 2016 - Present (1 year 11 months)
Leading creative output for Havas Sports & Entertainment and Cake, part of the global Havas network.

Overseeing creative for clients including Electronic Arts, Carling, ICC, ECB, Sony and Coca-Cola. Developing creative campaigns across consumer PR, content, social media, events, sponsorship and brand partnerships. Leading creative within new business pitches. Contributing to integrated responses within the Havas network.

Award wins include Retail & E-Commerce award @ Brand Republic Digitals 2016 for very.co.uk Summertime and Best Integrated Campaign for Virgin Atlantic @ Social Buzz Awards 2015
Chief Marketing Officer / Board Director
London, United Kingdom
July 2014 - January 2016 (1 year 6 months)
Leading the creative as well as the marketing and new business output of Havas-owned award-winning PR, social media, experiential and content agency Cake. Driving growth within the global Havas network. Overseeing initiatives such as integration with Cake New York and the Havas Social Newsroom at Cannes Advertising Festival.
Global Business Development Director / Associate Board Director
London, United Kingdom
March 2011 - July 2014 (3 years 4 months)
Global Business Development Director / Associate Board Director at Cake in London and New York - part of the Havas Networks.

Account wins include Sony, River Island, Honda, Microsoft, Alton Towers and Coca-Cola.
Marketing & New Business Manager
London, United Kingdom
December 2009 - March 2011 (1 year 3 months)
Marketing & New Business for brand entertainment agency Cake - part of the Havas/Euro RSCG networks.

Generating new business leads, attending prospect meetings, responding to briefs, pitching, PR for Cake, leading network integration initiatives as well as Cake's Awards programmes.
PR Account Manager
London, United Kingdom
September 2006 - May 2010 (3 years 8 months)
Managing high-profile national and international consumer PR/social media/experiential campaigns for the likes of Sky, Confused.com, Fox, Ben & Jerry's, Bupa, Wickes, Channelbee.com, Royal Navy/Marines, Ubisoft, Visit London, Ford (UK & Europe), Global Sports Forum and more.

Education

Diploma, Creative Writing

Birkbeck College, University of London
2007 - 2008 (1 year)

BA, French/Spanish , First class honours with distinction

Nottingham University

Kent College

Publications

Vogue turns 100

01 February 2016

YouTube: The Teenage Years

20 February 2015

Havas Social Newsroom @ Cannes 2014

20 June 2014
In 2014 I conceived, created and ran the Havas Social Newsroom at Cannes Advertising Festival. More info here.

Twitter Analysis

21 March 2014

The Second Screen Challenge

17 January 2014

Cake Review

01 April 2013

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