Alex Beiner

Alex Beiner

Head of New Business at Fold7
London, United Kingdom

About me

I help to grow one of the most exciting ad agencies in London right now, Fold7. If you'd like to know what makes us so interesting, come into the fold for a chat.

Over the last few years, I've brought in new business for agencies of all shapes and sizes, written novels, hosted a podcast, taught non-religious meditation, given talks on consciousness studies and the neuroscience of creativity, organised a conference with scientists and magicians, and brewed almost 900 gallons of shark potion.
I'm the author of 'Beyond the Basin', a fast-paced thriller exploring the world of dreams, entheogens and shamanism ( ). I recently completed Curtis Brown's 6 month course, working on my novel 'Heaven on Earth'. I've also been published in a non-fiction essay collection, 'Neurotransmissions' - (Strange Attractor Press), 2015.


Head of New Business
London, United Kingdom
April 2016 - Present (4 years 8 months)
Fold7 is a 21st Century agency for the 21st Century consumer. We create award-winning campaigns for brands like Carlsberg, Gumtree, Hilton and Audible.
My role is to establish meaningful, successful partnerships with brands looking to grow their audiences and connect with customers through unforgettable creative advertising. 
Business Development Director
January 2015 - April 2016 (1 year 3 months)
Stereo is a digital creative agency. We amplify brands with creative content, digital advertising and data-driven social campaigns. Everything we do is informed by behavioural insights around how people work and play online. We've used these to create our 'Play to Purchase' approach, which sees all of our creative focused on moving audiences from just consuming content, toward trial and loyalty.

We specialise in marketing online-first brands and creating branded platforms. We've built and marketed an SVOD service for an international broadcaster, revitalised an iconic shoe brand, and engaged millions of people on social.

We're a fast-moving and energetic independent agency, dedicated to producing beautiful work that gets results.
Founder & Mindfulness Instructor
Open Meditation
May 2012 - August 2015 (3 years 3 months)
Open Meditation is designed for the modern mind. Based in the heart of London, we offer an innovative, science-based approach to learning mindfulness meditation. We've worked with QVC, Paramount, Lebara Mobile, Standard Life, Wolff Olins and Natural Balance Foods among others delivering our core service Mbit(TM) (Mindfulness-Based Ideation Training) and well-being courses.

We draw on dozens of modern and traditional ways of understanding the mind. These range from Integral Studies and Transpersonal Psychology to the ancient contemplative traditions. In Open Meditation there are no gurus, no religious beliefs and no dogma. Just experienced instructors helping you master a life-changing skill.
Business Development Manager
London, United Kingdom
October 2012 - January 2015 (2 years 3 months)
Generating new business across Europe for one of the world's top brand experience agencies. Having won over 60 awards this year alone and celebrating 75 years of success in 2014, we're unrivaled in helping our clients connect to their audiences through live and digital experiences. Visit to find out more, or send me a Linkedin message.

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