| Title | Dog |
| Agency | J. Walter Thompson Israel |
| Campaign | Stronger, not smarter |
| Advertiser | Gosbi Dog Food |
| Brand | Gosbi |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Others |
| Tagline | Makes them stronger, not faster |
| Media Type | Magazine |
| Chief Executive Officer (CEO) | Yoram Dembinsky |
| Executive Creative Director | Assaf Katz |
| Chief Strategy Officer | Shmulik Kitainik |
| Art Director | Liran Furer |
| Copywriter | Noam Krauza |
| Illustrator | Hagay Shaked |