Elizabeth Marks

Elizabeth Marks

Global President - Chief Sunshine Officer at MayDream: AdForum / The Epica Awards
New York and Paris, United States

Summary

As Global President / Chief Sunshine Officer (no rainmaking here) I have the honour of working each day to nurture and grow our agency relationships through AdForum and The Epica Awards, and partner with our sister company ACT Responsible. My responsibilities include leading the development of both AdForum and Epica at a global level with a primary focus on revenue generation, strategic partnerships and our Global AdForum Summit. My experience in agency business development as well as working for Trade magazines, awards shows and consulting firms, allied with my networking ability and my international culture make Maydream my ideal home. Over my 30 year career in advertising, I have held the positions of Chief Marketing Officer, Chief Development Officer, and Chief Strategic Officer to name a few. In these roles I provided strategic planning, marketing, promotional/event activities, brand building/ positioning, and revenue generation leadership to brands, marketers, full-service and media agencies globally. My activities include: C-suite roles in marketing and business development, creative content development and production, branded entertainment, music/artist promotion, event marketing, media/entertainment, spirits, consumer package goods, and luxury brand marketing for organizations such as: - Adweek Magazine/Clio Awards/Adbank - Anderson Consulting (Accenture) - Frankfurt Balkind Partners (Hill Holiday) - Delsener/Slater Productions (LiveNation) - Initiative Media - MPG/Havas Media - McCann Worldgroup - Sundance/Hamptons International Film Festival In these roles, I was responsible for corporate branding (collateral material development, website design, corporate identity and event programming), management of corporate communications activities, liaison to industry events/trade organizations (Cannes, ANA, 4As), promotional and strategic partnerships, as well as client brand strategy and business development activities.

Languages
  • French - Basic

Positions

President
New York, United States
March 2015 - Present (2 years 9 months)
Founder
Elizabeth Marks Consulting
October 2005 - April 2015 (9 years 6 months)
Provide strategic and channel planning, marketing, promotional/event activities, brand building/ positioning, and business development/revenue generation leadership to marketers, creative and media agencies globally.

Specific areas of expertise and focus: revenue generation and strategic planning, content development and production, music/artist promotion, event marketing/programming, media/entertainment, and the luxury sector.

Long-term engagements:

Bermuda Tourism (2005 - 2010), Havas Media (2005 - 2006), McCann Worldgroup (2005 - 2008), Unilever (2006 - 2014), Arbitron (2008 - 2011), Hamptons and Sundance International Film Festivals (2008 - 2014), Wasabi Rabbit (2012 - 2015)

Bermuda Tourism: Responsible for all marketing and Sales strategy, creative ideation and execution across all channels for the Department of Tourism.

Arbitron: Marketing consultant and revenue generator – created marketing and sales collateral converting data analysis for non-research professionals, including key decision makers on the client and agency level. Represented the company at industry conferences and events, brokered key industry introductions/partnerships. Created Arbitron Video Council of key media professionals.

Hamptons and Sundance International Film Festival: Promotional and marketing collateral development and execution, national sponsorship partnerships across multiple tier levels. Member of the advisory board to industry professionals and talent, as well as their Board of Directors. Traveled to and liaised with other international festivals.

Wasabi Rabbit: (Acting) Chief Development Officer for Digital Advertising and Technology Agency

Project-based/advisory engagements:

Atlas Media, Chanel, LVMH, KPMG, Live Nation, Winston Art Group, Venu Magazine, Women's Marketing, Inc., Broken Shed New Zealand Vodka, eYeka Paris.
Lead Strategic Consultant; Senior Vice President, Senior Planner
New York, United States
October 2005 - December 2008 (3 years 2 months)
Led strategic ideation, development and planning on creative campaigns and launches for agency’s global clients and new business initiatives for brands inclusive of The US Army, Unilever, Nikon, and the United Way

Identified and analyzed trends across categories and demographics; integrated all communications channels for clients including broad reach message marketing, branded entertainment opportunities and grass root events/programming and public relations

Lead strategist of The Luxury Box, an internal global committee developed to ensure the highest quality of thinking and service for the agency’s luxury accounts worldwide, as well as the growth strategy for new business
Chief Marketing Officer
New York, United States
April 2000 - October 2005 (5 years 6 months)
As CMO of MPG:

Led all marketing, communications and business development initiatives for Media Planning Group (MPG) and through its transitioning to Havas Media (+ 1 additional year in consultative capacity).

Activities included but not limited to:

Branding of agency through collateral development and corporate identity, website design management, event programming, management of all corporate communications activities, liaise with industry events (Cannes, Clios, ANA, 4As and the like), promotional activity and direction, and global business development leadership.

Additional responsibilities:

Oversight of agency’s strategic methodology, Catalyst

Creative concept, development and management of MPG Entertainment/Havas Entertainment (Branded Entertainment division)

Partnering with all Havas agencies re: marketing, corporate communications and business development initiatives

Member: Havas Global Management Team and MPG Management Committee

Established and led business development group and process - liaised with Arnold WW and EuroRSCG



Senior Vice President, Director of Business Development
New York, United States
March 1997 - April 2000 (3 years 1 month)
Led marketing and business development-related activities including:
➢ Pursuit and generation of new clients
➢ Supervising the development of all related materials
➢ Internal coordination with all departments globally

Managed regional directors of marketing and business development, and devised and implemented business development processes, strategies and marketing of events

Member of Global Executive Committee

Worked with agency and IPG leadership on issues involving Corporate Communications ,Marketing and the development of MAGNA Global
Vice President, Marketing and Business Development
New York, United States
November 1991 - March 1997 (5 years 4 months)
Under the umbrella of Frankfurt Balkind Partners (now Hill Holiday):

• Created organization’s first business development department nationally
• Led custom publishing, marketing, events and promotions
• Developed new custom publishing initiatives
• Secured corporate sponsorships such as LVMH, Chanel, KPMG, GE and GM
• Generated new and organic growth of existing clients for all regional offices
• Managed largest entertainment clients:, Delsener/Slater Entertainment and The Nederlanders

Responsible for all on and off-site event marketing, advertising/sponsorships, charity/donor relationships, print/radio/television production, and coordination with talent
Director of Marketing, AdBank
New York, United States
November 1990 - November 1991 (1 year)
• Responsible for all components of this domestic and international commercial archive/library
• Conceptualized Adweek’s Best Spots (a monthly reel of the best national and international
television spots and creative work)
• Created, marketed and sold the archive as a global subscription service to advertising agencies
and their clients – as well as events promoting its launch
• Oversaw all additional Adweek sponsored events, such as The Clio Awards
Manager, Marketing Consultant
Andersen Consulting, Madrid, SP (Accenture)
March 1988 - November 1990 (2 years 8 months)
Responsibilities included development and implementation of international marketing, strategy, events and processes for media centric clients throughout Spain, Italy, Brasil, and the United States
Manager, Special Events
New York, United States
June 1987 - March 1988 (9 months)
• Coordinated and implemented magazine sponsored events
• Secured all sponsorship, developed promotions, and assisted in the production of events

Education

Intern, British Parliament, Westminster House of Commons

London School of Economics and Political Science, London WC2A 2AE
January 1996 - June 1996 (5 months)

Masters of Science, Media Theory

The University of Pennsylvania, Philadelphia
January 1991 - May 1993 (2 years 4 months)
Annenberg School of Communications

Bachelor of Arts, Psychology and Political Science

Clark University
August 1983 - May 1987 (3 years 9 months)

Trade Organizations

International Advertising Association, New York

Member
September 1990 - Present (27 years 3 months)

Advertising Women of New York

Member
September 1987 - Present (30 years 3 months)

Association of National Advertisers, Inc., New York

Member
September 1987 - Present (30 years 3 months)

AAAA (American Association of Advertising Agencies), New York

Member
September 1987 - Present (30 years 3 months)

The ADVERTISING Club of NY, New York

Member
September 1987 - Present (30 years 3 months)

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