Farid Bawa
Art Director at Ogilvy India
Mumbai, India
Title#GodSaveTheOcean
Agency
Campaign #GodSaveTheOcean
Advertiser Sprouts Environment Trust
Brand Sprouts Environment Trust
Date of First Broadcast/Publication 2016 / 2
Business Sector Environmental & Ecological Issues
Philosophy The Ganesha festival is one of India's most celebrated festivals, during which millions of Ganesha idols are immersed in the sea as per tradition. However, most of these idols are made of toxic materials like PoP, lead, zinc and mercury, which pollute the sea and kill the fish. To counter this, we created innovative Ganesha idols out of vegetarian fish food. So these idols don't pollute the sea, and are consumed by the fish instead. 
Media Type Case Study
Length
Creative Director
Creative Director
Creative Director
Art Director
Account Director

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