Sieglinde Martin graduated at the Vienna University of Economics with her prize winning thesis on “Education and Further Education at Universities”. She visited continuous further education in the field of business leadership, marketing and communications, e.g. at the Kellogg University, Chicago and University of Peddington, UK. In addition she is trained as systemic coach and NLP practitioner.
Sieglinde Martin is Head of the Institute for Communication, Marketing & Sales at the FHWien – University of Applied Sciences of WKW in Vienna. Further she was the Academic Head of the Program “Professional in Advertising”, a cooperation project between the Werbe Akademie & FHWien of WKW (2007-2010) and Head of the Academic Board (2008-2012). Previous to her academic functions, Martin worked for nearly 20 years in various leading marketing and sales management positions in international companies, such as Microsoft, Xerox, Mondi Business Paper and Philips. She launched several international marketing projects and advertising campaigns on an integrated approach and gained a lot of intercultural experiences.