| Title | Porcelain Bones (French) |
| Agency | HUMANSEVEN |
| Campaign | Porcelain Bones |
| Advertiser | Amgen Inc. |
| Brand | AFLAR |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”. |
| Media Type | Case Study |
| Length | |
| Art Director | Aurélien Bigot |
| Copywriter | Benjamin Le Coz |
| TV Production | Vasseur ingrid |
| Director | Les Colts |
| Chief Creative Officer | Xavier Beauregard |
| Production Company | Wanda Paris |
| Director | The CABS |