Helsinki Police Department - "You cannot wipe off violence"

TBWA\ Helsinki

TBWA\ Helsinki Helsinki, Finland

4143

Title	You cannot wipe off violence
Agency	TBWA\ Helsinki
Campaign	Violence Stopping Outdoor (You cannot wipe off violence)
Advertiser	Helsinki Police Department
Brand	Helsinki Police Department
Date of First Broadcast/Publication	2017 / 1
Business Sector	Anti-Domestic Violence, Sexual Abuse
Story	Together with Helsinki’s Police department and outdoor advertising company JCDecaux TBWA\Helsinki created this vital campaign with the goal of encourage people to report acts of domestic violence. The campaign is an example of hyperlocal and reactive advertising in a traditional medium. Our trigger is a real call to 112 (equals 911 in US). The outdoor posters appear immediately after the call in areas where domestic violence have just been reported- Campaign will utilize 15 closest posters from the address of the actual report has been made and the posters will remain live for 48 hours.
Media Type	Outdoor/Out of Home
Length	22 seconds
Creative Director	Mikko Pietilä
Copywriter	Laura Hukkanen
Art Director	Kalle Wallin
Executive Creative Director	Jyrki Poutanen
Account Director	Juha-Matti Raunio
Designer	Matti Virtanen
Photographer	Mikko Ryhänen