Brand's - "Online Video"

Secret Tour Hong Kong

Secret Tour Hong Kong Hong Kong , Hong Kong

1630

Title	Online Video
Agency	Secret Tour Hong Kong
Campaign	Brand's Spirited Chinese New Year!
Advertiser	Brand's
Brand	Brand's
Posted	January 2017
Story	Sending gifts to family and friends is a common practice in Chinese New Year. Boxes of confectionery and standardized blessings sentences have become a stereotype of Chinese New Year, and people are getting tired of such distortion of traditional culture. Brand’s would like to bring back the true meaning of gifting, and to bring it into action. We created the first-ever punched bus shelter. The bus shelter is made of metal sheets three huge Chinese characters are punched on it. “好精神” is a double meaning word in Cantonese. First, it means individuals being energetic and full of strength; second, it means good vibes and positive attitude of the society. Both meanings are essential and the best New Year blessing to Hong Kong under current situation. A TVC and online video were made to record the punching process, and to raise the concern of sending gifts. Sending healthy gift to is a true blessing to the beloved ones, and Brand’s would be the perfect choice.
Media Type	Social Media
Length	52 seconds
Creative Director	Arra Tang
Creative Director	Jennifer Yip
Creative Director	Stephen Chung
Account Director	Sammi Chan
Account Executive	Abby Chui
Art Director	Monn Mak
Copywriter	Sze Ling Ling
Copywriter	Eryn Chan
Director	Qleg
Retoucher	Hoi Wong