Lucienne Kleisen

Lucienne Kleisen

Senior Lecturer/Coordinator Internationalisation at Fontys University of Applied Sciences, Eindhoven
Eindhoven, Netherlands

Summary

Original thinker and academic researcher in the fields of road safety and communication. Imaginative, dedicated teacher and trainer in the fields of Transport Geography, Professional Communication, and Management. Supervisor of research students. Experienced communication consultant (pr/marketing) and professional writer. Expert traveller. Doctoral dissertation 'The relationship between thinking and driving styles and their contribution to young driver road safety'.

Specialties: Research, teaching, training, writing. Topics: road safety, young drivers, public relations, intercultural communication, management, professional communication, public information, sociolinguistics, education.

Positions

Senior Lecturer/Coordinator Internationalisation
Eindhoven, Netherlands
June 2013 - Present (4 years 2 months)
Visiting Fellow
UNSW@ADFA
July 2012 - July 2014 (2 years)
Road safety research
Lecturer Transport Geography
UNSW@ADFA
January 2013 - June 2013 (5 months)
Teaching and research position
Lecturer/Course Manager at Faculty of Business and Government/Faculty of Arts and Design
University of Canberra
January 2006 - December 2012 (6 years 11 months)
Units taught: Communication Foundations, Professional Communication Theory and Management, Communication Traditions, New Technology and Globalisation, Introduction to Management, Marketing Research Methods, Creativity, Diversity, Influence Belief and Argument.
Unit Convenor; handled administrative requirements for units with up to 300+ students.
Lecturer Transport Geography
UNSW@ADFA
February 2012 - July 2012 (5 months)
Teaching and research position
Trainer
Capital Careers
March 2006 - June 2006 (3 months)
Developed training materials and trained remandees (in remand centre) in Certificate I in IT and Certificate I in Office Skills.
Marketing Manager
Sing Australia Pty Ltd
2005 (1 year)
Lecturer
University of Inholland
February 2002 - January 2005 (2 years 11 months)
Units developed, convened, taught, graded and handled administrative requirements: Intercultural Communication, Internal Communication for Managers, Public Speaking, Policy Report Writing, Rhetorics and Argumentation, Working in Project Teams, Job Interview Training, Professional Communication in Tourism.
Journalist/Copywriter/Consultant
Freelancer
2000 - 2002 (2 years)
Interim Manager Internal Communications
GE Plastics
2000 (1 year)
• Supervising of external consultancies
• Organising of pitches for new communication projects
Senior Communications Officer
BBA Connex Groep
1997 - 1998 (1 year)
Liaising with local and provincial authorities and the local government for public transport projects with the scope of European public transport ‘crossing borders’; developing a staff magazine; research on effects of past efforts in communication and marketing; designing and structuring publicity campaigns for new services, such as night buses; structuring the first steps towards a BBA company website.
Coordinator magazines
OPG
1996 - 1997 (1 year)
Media planning; advising on new media; coordinating various external publications, such as magazines and newsletters, aimed at consumers, pharmacists and pharmaceutical assistants; coordinating various internal publications, writing and photography; working on project communication set-up and implementation; communication for the retail department, internal and external; developing direct mail campaigns, newsletters, and consumer campaigns.
Consultant/Interim director
Szulc Public Relations
1990 - 1995 (5 years)
The agency had many clients in the public health sector, mainly non-medical (facility management, IT, hospital financial controllers). Responsible for: acquisition; liaising with clients; developing policy plans for clients on communication and public relations; developing and teaching courses in public relations; supervising students on work placement; chairing meetings reviewing work in progress; publishing union magazines, staff and company magazines; iournalist work, editing, copywriting; media planning; developing sponsoring policies; developing trade fair concepts and related publicity; developing direct mail campaigns.

Education

PhD, Management, Road Safety, Thinking Styles

University of Canberra
2008 - 2011 (3 years)

Masters, (Socio)linguistics

Tilburg University
1982 - 1987 (5 years)

Gymnasium Beta: Grammar School (Beta stream), Mathematics, Science, Physics, Greek, Dutch, English, French, Geography

Johan de Wittgymnasium
1975 - 1982 (7 years)

Publications

A positive view on road safety: Can 'car karma' contribute to safe driving styles?

01 January 2013
Many studies in the field of road safety are occupied with studying road unsafety since it generally concentrates on traffic crashes, crash, risk, and aberrant driving behaviour, especially in relation to young drivers. However, this study shows there is scope for thinking about driving and driver training from a different vantage point, that is in terms of safe or normal driving. The findings are reported from four group interviews with young drivers (18-25 years of age); the young drivers discussed their ideas of safe driving and their reasons for using (or not using) safe driving styles. The data show a type of optimistic thinking among young drivers which they call 'car karma'. This finding offers an opportunity to reconceptualise driving in a way that is focused on normal, safe driving styles, a topic that has received less attention in the past. The paper argues that greater focus on safe driving styles could be more conducive to young drivers actually driving safely than focusing on, for instance, crashes, which on an individual level are relatively rare (Elander et al., 1993, p. 277). Based on empirical research, the first positively stated definition of road safety is proposed based on the notion of 'car karma'.

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