Alexandre Duarte

Alexandre Duarte

Professor at IADE - Creative University
Brussels, Belgium


Alexandre Duarte has a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a degree in Marketing & Advertising by IADE. He is also a Ruler of various classes in IADE, visiting Professor in several Schools such as EPBJC or ESAD, developer of the Research Unit CECS from Universidade do Minho, and Course Coordinator of OFICINA de PORTFOLIO™.
Throughout his career, Alexandre had the opportunity to work for several multinational advertising agencies, in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, By and BrandiaCentral as a Senior Creative Copywriter.
Author of many seminars on communication, regularly participates in different conferences and lectures in both business and academic contexts.
It is the former Communications Director of the Portuguese Federation of Krav Maga, Text Editor of the Surf Magazine SOUP and occasionally collaborates with many other academic and professional journals such as Computer Arts, Meios&Publicidade or Journal Briefing.
Since 2012, is the Tutor of the EUROBEST Young Marketers Academy and, in 2013, was elected member of the Directors Board of EDCOM - European Institute for Commercial Communications Education.
In the beginning of 2014, Alexandre was appointed General Manager of RESTART, a school of Creativity, Arts and New Technologies.
He loves sports, has a beautiful family and two marvelous sons.

Specializations: Communication, Education, Branding, Advertising, Strategic Thinking & Planning


EDCOM Board Member
Brussles, Belgium
May 2012 - Present (5 years 7 months)
Board member of the The European Institute for Commercial Communications Education (edcom) - a member of EACA (European Association of Comunication agencies) that strives to promote excellence in commercial communications education and research.
Lisboa, Portugal
2004 - Present (13 years 11 months)
Teacher Communication, Advertising, Copywriting and Creative Work.
Specialized in 360º communication, branding and storytelling.
Oficina de Portfolio™ Coordinator.
Lisboa, Portugal
2009 - 2016 (7 years)
Professional Course of Advertising and Communication, including real briefings, strategy, concepts, ideas and campaign executions for Major Brands.
February 2014 - September 2016 (2 years 7 months)
Director-Geral do Instituto de Criatividade, Artes e Novas Tecnologias, RESTART
Professor Convidado
ESAD - Escola Superior de Artes e Design
2008 - 2014 (6 years)
Pós-Graduação de Design Management, nos módulos de:
Branding e Comunicação Mix da Marca
Director de Comunicação
Federação Portuguesa de Krav Maga
August 2009 - September 2014 (5 years 1 month)
Membro do Direcção responsável pela estratégia de Comunicação da FPKM.
Editor de Texto
SOUP Surf Magazine
January 2008 - March 2013 (5 years 2 months)
Responsável pelo conteúdo editorial da Revista.
Senior Copywriter
Lisboa, Portugal
2007 - 2010 (3 years)
Creative Supervisor
2006 - 2007 (1 year)
Contas trabalhadas: Toshiba, BES, Club L, Parque Expo.
Senior Copywriter
Lowe and Partners Worldwide
2004 - 2006 (2 years)
Contas trabalhadas: Sony, Oceanário, Ecopilhas, Bial,
Senior Copywriter
New York, United States
2001 - 2004 (3 years)
W/Brasil Publicidade
2001 (1 year)
1999 - 2001 (2 years)
Saatchi & Saatchi
1998 - 1999 (1 year)
1997 - 1998 (1 year)
Junior Copywriter
1996 - 1997 (1 year)


PhD, Communication Sciences

Universidade do Minho / University of Minho
2009 - 2013 (4 years)
Specializing in Strategic and Organizational Communication

Master, Comunicação e Imagem

Escola Superior de Artes e Design
2008 - 2009 (1 year)

Dr., Marketing & Publicidade

IADE - Creative University, Lisboa
1993 - 1997 (4 years)

Colégio Vasco da Gama
1983 - 1987 (4 years)

Universidade do Minho

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