This hybrid role gave me a solid understanding of how global advertising agencies operate. In my day to day I supported the needs of 75+ offices internationally, and was the go-to person for contacts in these markets, which demanded a thorough knowledge of the network and strong working relationships with regional MDs/CEOs. I worked in a close-knit marketing team and was responsible for I was also an integral part of the new business team, supporting global and regional pitches with design for pitch collateral and theatre production, and formatting presentation documents.
Whilst at Maxus, I was chiefly responsible for: updating online social channels (YouTube, Twitter, Facebook, website content), curating digital campaigns to share the agency´s latest news, thought pieces and content, completing global RFI documents for pitches, developing video, visual and written case studies for awards platforms such as Cannes Lions showcasing the best work from across the network maintaining client databases and contacts list rolling out new business tools across our network of 75 offices, designing pitch collateral and prospecting materials briefing suppliers for internal comms/branding (e.g. sub brand logos), monitoring PR coverage and liaising with our PR company, measuring and analysing our online presence and reporting our traction and coverage (using Meltwater Buzz, Campaign Monitor).