Elizabeth McCune

Elizabeth McCune

Head of Marketing, Communications & Business Development, Managing Partner at GroupM
LONDON, United Kingdom

Positions

Managing Partner, Head of Marketing, Communications & Development, GroupM
London, United Kingdom
May 2013 - Present (4 years 3 months)
Work across holding company on strategy for GroupM led pitches in the following areas: Communications Planning, Consumer Insights, Data/Analytics and Pitch Case Architecture & Presentation. Also assist in new business transition on successful acquisitions. Most recently, strategy lead in US & Canada Nestlé and NBCUniversal pitches, where GroupM was successful in winning.

Manage marketing and communications for GroupM globally. Work with agency communication and marketing leads to represent GroupM along with the media agencies annually at key events and in the press.
Managing Partner, NA Head of Comms Planning
London, United Kingdom
February 2011 - April 2013 (2 years 2 months)
Key contributor to Agency of the Year award from Ad Week in 2012. Lead in three of the agency's most siginificant new business wins, totalling close to $2.5B in increased billings.

Executive management team member in charge of development of strategic business planning for Maxus in North America. Work closely with CEO to direct agency towards growth vision.

Work with account leads to elevate the strategic marketing offering for all North American clients.
SVP, Group Director
Omnicom Media Group, London
February 2008 - February 2011 (3 years)
Managed over $600mm in client business across the US. Directed a team of 60+ media professionals, as well as liased with Omnicom specialty partners to drive business towards growth targets.

Increased agency contribution and fee in three of the hardest financial years. Strong relationships with both creative and brand agencies, that increased agency partnerships.

Part of agency management team, focused on organizational change and development. Lead in reorg of OMD.
Senior Partner - Managing Director
New York, United States
January 2007 - February 2008 (1 year 1 month)
Director of Strategy, New York
VP, Strategic Planner
MPG
United Kingdom
October 2005 - December 2006 (1 year 2 months)
Worked with client teams on Concert, MPG's communications planning process to elevate the marketing approach for US based clients. Also worked on new business pitches, working with executive managment on agency strategy, resulting in huge win for MPG with the Danon business win.

Education

MBA, Marketing & Finance

University of Georgia - Terry College of Business
2003 - 2005 (2 years)

BA, Political Science & Art History

College of Charleston
1993 - 1995 (2 years)

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