Lise McQuillin

Lise McQuillin

Head of TV at Fold 7
London, United Kingdom

Summary

An industry production expert with 20+ years experience in high profile film content, broadcast and commercial advertising at a senior executive level. Identifies and drives new business opportunities to maximise company revenue and profitability. Ruthlessly results focused with strong leadership skills.

A 2016 film craft awards judge at Cannes Lions and member of the IPA’s break through committee on content production, Lise has consulted on new and disruptive approaches to the traditional production model for global brands including Adidas, General Mills & Reckitt Benckiser.

Collaborations with leading directors have led to awards at Cannes, Promax, Creative Circle, Kinsale Sharks, D&AD and more.

Specialties:

Production Strategy, Growth & Business Transformation, Sales, Marketing & Communications Strategy, Systems & Process Implementation, Unified Communications and Collaboration, Risk Reduction, Talent Management

Positions

Production Partner
London, United Kingdom
August 2016 - Present (1 year)
Head of Original Production & Partnerships
London, United Kingdom
February 2016 - August 2016 (6 months)
Scope briefs and create production strategy for small to large scale productions for Grey clients comprising of film content, establising and maintaining partnerships with production, media and broadcast platforms.
Head of Content Production
London, United Kingdom
March 2015 - February 2016 (11 months)
Lead, educate, nuture and exponentially grow the content production offering at Grey London.
Brands include: General Mills, HSBC, Vodafone, TATE, Greene King, GSK, P&G
Business Development Director, Branded Content
London, United Kingdom
December 2014 - March 2015 (3 months)
A strategic and operational role working closely with CEO, CFO and the senior branded content team. Developed and exponentially grew their branded content business, helping to establish Firecracker as a market leader, 24% of annual turnover came from their branded content business by 2015 and became 27th in the Televisual Top 100 Independent Production Company poll 2015.

- Aligned sales strategies and solutions
- Collaboratively created a business focused environment
- Seeked out, negotiated and successfully pitched for and won new business
- Increased revenue through generation of leads

Overall management of all strategic and operational marketing and client relationship activities.
Communicated market feedback to the company leadership regarding competitive offerings, prospect needs and generated business development ideas
Managed all of the sales and marketing functions of the business
Increased revenue and profit, achieving the Company`s ambitious growth strategy
Worked to sales targets, and had a professional and knowledgeable approach to new business communications
Strategically planned and managed the implementation of new business growth plans and the penetration of new markets
Managed pitching process from negotiations to close of deal
Executive Producer, Branded Content
London, United Kingdom
November 2013 - November 2014 (1 year)
A strategic as well as operational, production and business, role working alongside the Creative Director.

Oversaw all branded content work produced by Firecracker. Worked on projects from pitch/ bidding stage right the way through to delivery. With advertising agencies and direct to brands, such as AKQA, Ogilvy, Iris Worldwide, JWT, Geometry and Diageo.

Implemented talent management system for independent directors, producers and editors.

Developed and exponentially grew their branded content business, helping to establish Firecracker as a market leader, 24% of annual turnover came from their branded content business by 2015 and became 25th in the Televisual Top 100 Independent Production Company poll 2015.
Founding Partner & Production Consultant
McQ
June 2011 - June 2014 (3 years)
A disruptive talent management and consulting business representing independent award winning live action directors who choose not to be tied to a production company.

Offering a broad range of directing talent and flexible creative solutions for all projects.

A creative resource collaborating with clients who make content for on screen environments.

Existing to positively disrupt the traditional agency and production company structure and to create greater understanding between production and the process of procurement.

An independent director, editorial, marketing & pr resource sharing skills and support with an ever growing, diverse, range of businesses and brands. Not a production company or an agency but do however work and collaborate with many

People collaborated with: AKQA, Havas Worldwide, VCCP, Minimart, The Gate films, AMV, Reckitt Benckiser, Firecracker, Tinopolis Group, Feref, Beast, Irresistible, Cherryduck,The Edge Picture Company, Reel DealHD, Helicopter Film Services and Three Sixty Marketing.
Head of New Business, Sales & Marketing Communications
London, United Kingdom
2010 - 2011 (1 year)
Responsible for seeking out work for roster of 10 commercial directors in UK and LA
(inc Paul WS Anderson), including marketing their work and writing PR for industry editorials.
Working very closely with the MD and Head of Production in the day to day running of a commercial production company, generating new business and repeat business by presenting and pitching to advertising agencies and direct to clients.
Head of New Business, Sales & Marketing
Toronto, Canada
2008 - 2010 (2 years)
Responsible for representing 12 commercial directors (inc Malcolm Venville and Steve Bendelack), including marketing their work and writing PR for industry editorials.
Worked very closely with the MD on the company re-brand, including setting up a big industry event at Cannes Lions.
Worked closely with MD on the day to day learning the runnings of an independent commercial production company, generating new business and repeat business by presenting and pitching to advertising agencies and direct to clients.
Executive Producer
MTV International
2006 - 2008 (2 years)
Responsible for overseeing and driving all commercial productions coming out of MTV International.
Senior Producer
Freelance
2005 - 2008 (3 years)
Freelance position at various production companies and broadcasters including:

BBC Creative Services (various)
Red Bee Media (various, inc 'Elvis - Radio 2')
Liberty Bell Productions (Grumpy Old Men at Christmas)
BDA (Barclays)
Radical Media (various)
Coast (Oberoi)
Line Producer, New Business, Sales & Marketing (UK)
Palma Pictures
August 2004 - September 2005 (1 year 1 month)
Line Produced all UK commercial film production.
Responsiblities included generating and identifying new business and repeat business.
Quoting/ bidding/ pitching to existing and potential clients
Line Producer on UK productions shooting in Mallorca.
Managed all production staff and crew on day to day responsibilities in pre-production and during shoot.
Responsible for managing all production budgets - at quote stage and once job confirmed to wrapping accounts and hand delivering back to client in London.
Position demanded long hours and two to three weeks a month living in Palma de Mallorca. Combined role, marketing and selling company - generating New Business in the UK territory.
Producer
BBC
Maroussi, Greece
1994 - 2000 (6 years)
Worked in several departments on multiple productions as well as training production assistants, alongside internal and external multi award winning directors

Departments worked in:
BBC TV Production (now Red Bee Media)
BBC On Air Promotions
BBC Bi-Media cross promotions
UKTV
CBBC live gallery
BBC Lifestyle programming

Training Courses:
BBC Production Producer
BBC Production Manager
BBC OB Production Assistant
CBBC Live Gallery Skills
BBC Production Assistant
BBC On-Air Promotions production
BBC Network Television
BBC Music & Copyright

Education

Diploma, Dance & Performing Arts

London Studio Centre
1989 - 1991 (2 years)

Secondary level, Secondary

The Hammond School of Dance & Education
1983 - 1988 (5 years)

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