Fabio Fragiacomo

Fabio Fragiacomo

Course Leader BA (Hons) Creative Advertising at Leeds College of Art
United Kingdom


I joined Leeds College of Art in 2013 as Programme Leader for the BA (Hons) Creative Advertising programme, having previously taught at the University of Leeds on MA and BA Hons courses in both Advertising and Graphic Design. Prior to this I worked in a number of roles in the creative industries predominately centred on branding design, implementation and brand promotion. For my Masters, I specialised in Graphic Design and my work included explorations in areas of organisational and place branding.

My current role involves the management and leadership of the Creative Advertising department where I am responsible for the direction, monitoring, planning and development of the curriculum with an emphasis on leading a rich and vibrant environment for staff and students in which passion and curiosity drive all aspects of creativity.

In 2008 and 2009 I was asked as a Visiting Professor to China’s prestigious Tsinghua University to develop a series of lectures and collaborative projects with 3rd Year undergraduate Graphic Design and Foundation students.

My research interests are linked to the exploration of storytelling in relation to new media within Creative Advertising and its yet unexploited dimensions. Prior research interests have included the study of the creative aspects of memory and digital technologies which resulted in a co-created project “Objects of Storytelling and Digital Memory” which was presented at the 4th Global Conference: “Digital Memory” in Prague.


External Examiner BA (Hons) Advertising and Brand Management
Stoke-on-Trent, United Kingdom
September 2016 - Present (1 year 4 months)
External Examiner BA (hons) Digital Advertising and Design at Ravensbourne
London WC1V 7EY, United Kingdom
January 2016 - Present (2 years)
Course Leader BA (Hons) Creative Advertising
Leeds, United Kingdom
April 2013 - Present (4 years 9 months)
Padio LLP
April 2008 - January 2016 (7 years 9 months)
Teaching Fellow
Leeds, United Kingdom
February 2004 - April 2013 (9 years 2 months)
Acting Programme Leader:
MA Advertising and Design
Teaching Fellow in Graphic & Communication Design

Duties include the design and delivery of subject specific modules throughout lectures, workshops, seminars and one to one teaching, to Undergraduate and Postgraduate students within the School of Design. Personal and Pastoral tutoring, Dissertation and Independent Study Supervisor. Programme, Module and Resource management.
Design Manager
Ashleigh Image Business
January 1995 - January 2004 (9 years)
worked for 9 years as ‘creative’ and ‘manager’ in a Design Studio, working with branding and marketing projects for ‘Blue Chip’ FTSE 100 listed companies in the Leisure Retail Sector. Duties includes organising and managing allocation of jobs, monitoring and quality control, clients liaison, Brand development and brand communication.


Master, Graphic Design , Distinction

University of Leeds
2005 - 2006 (1 year)

HND, Graphic & Communication Design

Dewsbury College
1995 - 1997 (2 years)

Esame di Stato, Art

Istituto Statale d'Arte "Enrico e Umberto Nordio"
1982 - 1987 (5 years)


Objects of Storytelling and Digital Memory (MEMO).

01 March 2012
Memories can be formed around contact with physical objects that populate our everyday lives, we make sense of the physical world by the memories we create. We can create levels of understanding in relation to objects by organising significant memories into stories that hold meaning. The story of an object can involve the story of the personal relationship people have with it, the object can be a trigger on more than one level. In this project the physical, acts as a bridge to the virtual to provoke memory and sometimes instigate new memory formation in relation to an object. The artifacts of collective digital memory are accessed and rearranged through interaction with objects, the performance of this interaction gives space in which memories and stories about the objects and virtual artifacts can form. Physical manifestations of meta-data are used to create an unconventional interface to a database of existing memories. This paper seeks to frame the project theoretically and describe the resulting piece of work.

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