| Title | Authentic Taste - SoupDaren (red cup) |
| Agency | mcgarrybowen |
| Campaign | Authentic taste |
| Advertiser | Uni-President |
| Brand | Soup Daren |
| Date of First Broadcast/Publication | 2017 / 2 |
| Business Sector | Soups, Stuffing, Cooked Sauces |
| Story | As a high-quality cup noodles brand，Soupdaren always want to convey it’s authentic taste to targets.Aiming at its featured flavor—Korean spicy beef noodles, we created a print advertisement, with a view to show the carefully stewed authentic noodles with soup. We compare the cup noodles to pot, when you open the lid of the cup noodles, it is as if you were opening the lid of the pot, and going to taste a bowl of authentic soup noodles. |
| Media Type | |
| Chief Creative Officer | Jeffry Gamble |
| Group Creative Director | Danny Li |
| Art Director | Bingo Xu |
| Art Director | Lucky Guo |
| Art Director | Adam Yang |
| Art Director | Rocky Huang |
| Designer | Huangzong Duan |
| Copywriter | Sihan Jin |
| Copywriter | Shireen Zhou |
| Copywriter | Evan Zhao |
| Illustrator | Illusion |
| Photographer | Illusion |
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