Lucky Guo
Art Director at mcgarrybowen
Shanghai, China
TitleAuthentic Taste - SoupDaren (green cup)
BriefAs a high-quality cup noodles brand,Soupdaren always want to convey it’s authentic taste to targets.Aiming at its featured flavor—Korean spicy beef noodles, we created a print advertisement, with a view to show the carefully stewed authentic noodles with soup. We compare the cup noodles to pot, when you open the lid of the cup noodles, it is as if you were opening the lid of the pot, and going to taste a bowl of authentic soup noodles.
Agency
Campaign Authentic taste
Advertiser Uni-President
Brand Soup Daren
Date of First Broadcast/Publication 2017 / 2
Business Sector Soups, Stuffing, Cooked Sauces
Story As a high-quality cup noodles brand,Soupdaren always want to convey it’s authentic taste to targets.Aiming at its featured flavor—Korean spicy beef noodles, we created a print advertisement, with a view to show the carefully stewed authentic noodles with soup. We compare the cup noodles to pot, when you open the lid of the cup noodles, it is as if you were opening the lid of the pot, and going to taste a bowl of authentic soup noodles.
Media Type Print
Art Director
Group Creative Director
Art Director
Art Director
Copywriter
Chief Creative Officer
Art Director
Designer
Copywriter
Copywriter
Photographer
Illustrator

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started