| Title | Correcting History |
| Agency | TBWA\Santiago Mangada Puno |
| Campaign | Archimedes Trajano |
| Advertiser | Campaign Against The Return Of The Marcoses To Malacañang/ Carmma |
| Brand | Campaign Against The Return Of The Marcoses To Malacañang/ Carmma |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | On Sept. 1972, The Marcos dictatorship declared martial law, igniting country’s bloodiest era. A generation later, Millenials would support VP frontrunner Marcos Jr. Many were ignorant about martial law because textbooks were never revised. CARMMA, community of martial law survivors, disguised themselves as reporters to reveal the truth to Millenials. A video was aired and polls taken after showed Marcos’ numbers dropping, eventually leading to one of the closest vice presidential races, which he lost. Soon after, a new curriculum that included martial law as early as grade 2 was announced. |
| Philosophy | We interviewed millennials about what they thought about the Matial Law era and the Marcoses.Their responses reflected why Marcos was currently leading the polls for the vice presidency – most millennials believe the Martial Law years of the Marcoses to be the golden age of the Philippines.Their interviewers then introduced themselves and revealed that they were Martial Law survivors while recounting the horrible experiences of their unjust imprisonment, torture, and rape during the Martial Law years of the Marcoses.We recorded the entire encounter and uploaded the footage in an online video, one week before elections.The video was released a week before elections and reached over 1 million views the day it was uploaded.It was picked up by various news and media outlets, eventually reaching over 5 million people.But the most important result of all -Polls taken after the video was launched showed Marcos’ numbers dropping, and on Election Day, the country witnessed one of the most nerve-wrecking Vice Presidential races in its history, which Marcos eventually lost by the slimmest of margins.We tied-up with the Campaign Against the Return of the Marcoses to Malacanang – an NGO dedicated to bringing justice to the thousands of Marcos victims and raising awareness regarding their plight. Together, we brought unsuspecting pro-Marcos millennials face-to-face with Martial Law victims.The Case study titled Millenials For Marcos was done by TBWA\Santiago Mangad Manila advertising agency for Campaign Against The Return Of The Marcoses To Malacañang/ Carmma in Philippines. It was released in May 2016. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Joey David-Tiempo |
| Creative Director | Chino jayme |
| Associate Creative Director | Ram Mendoza |
| Associate Creative Director | Ryan Rubillar |
| Associate Creative Director | Nolan Fabular |