Lauren Dyer

Lauren Dyer

Creative Director at Saatchi & Saatchi
London, United Kingdom

About me

I’m a conceptual, multidisciplinary creative with the hunger to keep pushing ideas.
I'm always passionate to do things differently.

'If someone has done it before - we shouldn't do it.'

I love to problem solve.
With bad handwriting.
I thrive off impossible briefs.
And I have terrible spelling.

Positions

Creative Director
London, United Kingdom
February 2016 - Present (2 years 6 months)
Creative Lead
London, United Kingdom
May 2014 - February 2016 (1 year 9 months)
Creating distinctive ideas to live both on and offline, with the strong focus on a 360 approach. Currently working across a global launch creating TVC, digital, online video content and anything else that brings our ideas to life.
Senior Art Director / Creative Lead
Bombay Duck
March 2013 - July 2014 (1 year 4 months)
In-house creative lead on the launch of Bombay Duck into Japan (homeware and accessories brand)

- Art direction and retail design of the Bombay Duck flagship store in Tokyo, alongside pop-up shops and shop-in-shop design

- Creation of the new visual identity and 360 rebrand of Bombay Duck, supported by new brand guidelines

- Creation of the new Bombay Duck website and blog, including the IA and UX design and development

- New packaging, swing tags and POS art direction

- Art Direction and layout of new catalogue

- Art direction of Bombay Duck launch film

- Homeware and fashion accessories product design and development

- Retail Trade show (TopDrawer, the Autumn fair etc) materials
Art Director
London, United Kingdom
May 2009 - April 2013 (3 years 11 months)
Working as one half of a creative team...from young talent of the year to art director.

2013 - PM Digital Awards 'Medela' Social Media
2012 - IPA Young Talent of the Year
2012 - Global Awards Judging panel
2012 - PM Awards Judging panel
2011 - RX Club award 'Simponi' Projection Mapping
2011 - Global Awards 'Simponi' Projection Mapping

Education

Advertising and Brand Communications, Creative , BA 1st Class Honours

2006 - 2009 (3 years)
Since graduating, I regularly return to take part of master class week and a presentation days gravitated around post-grad experiences within the industry.

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