Margaret Chudy

Margaret Chudy

Global Producer at Papaya Films
United Kingdom

Summary

Enthusiastic and dedicated professional with over 10 years industry experience in all facets of ATL, BTL and digital communications; strong strategic focus with the ability to acquire the confidence of both the client and creative teams; strive to exceed both client and employer satisfaction; highly committed team leader; fast acting with skill and diplomacy; refreshing, down-to-earth and personable; drive to deliver results;punctual with a never-give-up attitude.

Positions

Global Account Director & Global Producer
London, United Kingdom
February 2015 - December 2016 (1 year 10 months)
Client: GSK Consumer Healthcare (Excedrin – OTC product for migraines and headaches – present in U.S. market for 40 years; launched globally in 2012)

Development (including production) and launch of global 360 campaign “Excedrin. The Migraine Experience” with real migraine sufferers to spread awareness of migraine among non-sufferers:
https://www.youtube.com/watch?v=YcqJQ3E-AaQ&feature=youtu.be
• Campaign was launched on 4th of April in U.S.A as a 360 platform
• Campaign has been awarded with 3 Lions (1 Silver, 2 Bronze) at Cannes International Festival of Creativity 2016 (Please see Awards section for details)
• Campaign has outstanding results in market. Reach and impact: 70% views come from Facebook; 13M video views over 2 months period

• Continuation of GAD role from DDB Warsaw. Transferred due to request from client to manage Excedrin global account from London with the rest of team
• Global Team leadership: managing not only the account team in the London office but also coordinating work in DDB offices around the globe (e.g. Russia, Poland, Netherlands, Mexico and Peru).
• Managing the global campaign development for Excedrin: completing Year 2 integrated communication toolkit
• Coordination and development of the united global brand platform – building consistent strategic and creative assets to unite Excedrin’s U.S. market communication (of over 40 years) with the rest of the world. Producing global TVCs with other 360 touch points – updating global brand guidelines with consistent visual brand language
• Development (including production) and launch of global 360 campaign for migraine and headache Excedrin products (TVCs, digital, POS): US as the first market to roll out the communication in late July 2016, then rest of the countries to follow
• Coordination and delivery of Global Brand Communication Guidelines for all global campaigns prepared for Excedrin

• Full responsibility for managing 360 communication SOW
Global Account Director & Global Producer
Warszawa, Poland
December 2011 - January 2015 (3 years 1 month)
Account Director – December 2011 – January 2015
Global Account Director for Excedrin – from July 2012

Clients: Novartis (Excedrin, Fenistil, Venoruton, Lamisilatt); New Business; LOT Polish Airlines;
TBC (Georgian Bank)

• Comprehensive project and team management regarding ATL, BTL and Digital - always within budget and timings
• Excedrin: Global product launch outside U.S; managing two global campaigns including finalization of communication toolkits (completed at DDB Remedy) within budget and timings
• Communication Planning for Excedrin brand (preparing yearly communication strategy, regular competitive overview presentations on OTC brands)
• Fenistil: building digital strategy: www + digital campaign (please see Awards section)
• LOT Polish Airlines – New Classes Branding project coordination; Christmas Campaign management (please see Awards section)
• TBC Bank - Management of 360 degree campaign development in Georgia (including building new strategic and communication platforms).
Gap Year
Gap Year
November 2010 - December 2011 (1 year 1 month)
Travelling and living mainly in Australia but also New Zealand, Lao and Vietnam.
Senior Account Manager
BBDO
March 2010 - November 2010 (8 months)
• Comprehensive project and team management driving 360-degree communications (developing and managing different types of campaigns)
• Close cooperation with agency’s strategic department - involvement in global strategic projects at Mars Poland (such as ICP- Internal Communication Planning and developing annual strategies for managed brands) and Total Poland (strategic planning and execution).
• Business Analysis of the Petcare Segment in Poland for Mars Poland – analysis of monthly market shares and comparative results for previous years, along with business solutions and communication recommendations.
• Cooperation with BBDO offices around Europe
Freelance Executive Producer
Blue Ivy Marketing Solutions - events agency
February 2008 - November 2010 (2 years 9 months)
Clients: Kredyt Bank and Warta, Wolters Kluwer, Sun Microsystems, Asseco.
• Coordination and production of grand evening galas, team-building events.
Senior Account Service Executive
Cheil Worldwide Inc.
November 2009 - February 2010 (3 months)
Client: Samsung.
• Campaign management (such as Samsung Galaxy, Olympic campaign).
• Development of the strategic communications plan for the Samsung Wave launch in Poland
Senior Account Executive
JWT
October 2008 - October 2009 (1 year)
Clients: Nokia, Polkomtel (a leading mobile operator in Poland), Chipita.
• Daily coordination of the workflow between client – creative department – strategy and production departments (DTP studio, print and TV) during the preparation and execution of advertising campaigns.
• Development of timing plans, strategic and creative briefs, presentations, cost estimates.
• Participation in and coordination of recording sessions, photo and TV shoots.
• Cooperation with media houses and PR agencies.
• Preparation of updates, reports, competitive overviews.
• Cooperation with JWT offices around the world in relation to global clients.
Account Executive
JWT
June 2007 - October 2008 (1 year 4 months)
Clients: Johnson & Johnson (Visine, Sudafed, Listerine) – ATL, Kraft (Jacobs) – ATL and BTL, HSBC – ATL, Shell – ATL, Iveco – ATL and BTL.
• Comprehensive project management.
Account Executive
Hardwork Communications
February 2007 - May 2007 (3 months)
Hardwork Communications - events agency, Account Executive.
Clients: At Media (MTV, Viva, Comedy Central, VH1), Conforama, ING Nationale Nederlanden, Nestle.
• Creation, offer preparation, and comprehensive execution of events, (team-building events, evening galas, banquets, conferences).
Event Supervisor
Multi Communications
April 2005 - April 2006 (1 year)
Clients: Raiffeisen Bank Poland, Kredyt Bank – Warta, Wyeth, Michelin, Koegel – UTA, Shell.
• Comprehensive project management, from submission of tenders, through preliminary stage (contacting clients, artists, subcontractors), to supervising the installation and execution of events.
• Working on outdoor and indoor team-building events, road shows, conferences, banquets, and grand evening galas.

Education

Graduated in Political Science and Social Communication, second specialisation in Public Relations

Giedroyc College of Communication and Media in Warsaw
2001 - 2006 (5 years)
SKILLS: LANGUAGES Polish and English – fluently spoken and written German – intermediate; Spanish – basic; French – recently commenced studies COMPUTER SKILLS PC and Mac literate

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