Mina Patel

Mina Patel

Creative Director at BBC Creative
London, United Kingdom


Creative Director. Mountain Trekker, Charity Fundraiser, Mum

Specialties: Creative Writing, Conceptual thinking, Directing, TV, Broadcast, Insights, Strategy, Channel Branding, Art Direction, Production, Film, Social, Digital



Creative Director
London, United Kingdom
April 2016 - Present (1 year 6 months)
Leading marketing campaigns, content creation and channel identity across TV & Digital for BBC TV channels and platforms.
Executive Creative Director
London, United Kingdom
December 2015 - March 2016 (3 months)
Creatively Lead and helped set up the newly formed BBC Creative marketing team across all platforms
Group Creative Director
London, United Kingdom
June 2015 - December 2015 (6 months)
Creatively lead the BBC Vision portfolio teams
Creative Director
London, United Kingdom
February 2005 - May 2015 (10 years 3 months)
Creatively leading teams on individual BBC channel brands

Most recently BBC One and overseeing the ‘Original British Drama’ for 2 years

Previously BBC Three & HD, Two & Four. Plus the Commercial short form content team
Creative Director
London, United Kingdom
January 2000 - February 2005 (5 years 1 month)
Broadcasting & Presentation
Lead a portfolio of BBC channels: Two, Choice, Knowledge, CBBC
Followed by BBC Two & BBC Four


Creative Head leading individual teams on BBC TV channels including launching the UKTV portfolio of channels.

Secondment to help set up a Creative team at MySpace a placement at Discovery International in Washington.

Creative & Promotions Director experience at BBC & launching Carlton Television ITV.

Began my career as Assistant Producer, Researcher and Production Assistant on Music & Documentary programmes at the BBC.


Cultural & Media studies

BA hons 2:1

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