Simon Diss

Simon Diss

Associate Creative Director at Aesop Agency
London, United Kingdom

About me

I guess I should be grateful to my mum for sticking me in front of the box during the summer holidays to keep me occupied as a kid. If it wasn’t for the likes of the Hamlet, Hovis and Cinzano ads, who knows what path I would have taken in later life. CDP and the likes, I owe you so much.

Fast-forward 30 years and my passion for great ideas that resonate with audiences are deeply rooted in everything I do. Although the creative landscape has changed drastically, 
the importance of ‘the idea’ hasn’t and that’s what gets me out of bed every day.

I was blessed to work at HTW under Steve Harrison early in my career, an agency where the idea was King and craft was its Queen. Being surrounded by such talented people across all departments, with one common goal had a massive influence on me. An influence I’ve tried to instil wherever I’ve worked ever since.

I consider myself media neutral and take pride in coming up with ideas that are big enough to span all channels. Over the years I’ve covered a fair few, from Digital, Direct, Experiential, Mobile, Social, Radio and a little ATL along the way.

I’ve repositioned Sol beer and launched the Range Rover Evoque. I’ve helped save the fortunes of Nokia with the Lumia 800, while engaging new audiences for Pringles. I’ve even got Jessica Ennis to shine even brighter for Adidas. All this hard work hasn’t gone unnoticed, as I’ve managed to pick up a few awards on my journey.

This is my story so far, here’s to what the next chapter holds…


Associate Creative Director
London, United Kingdom
February 2016 - Present (2 years 10 months)
Senior Conceptual Art Director
July 2014 - February 2016 (1 year 7 months)
Art Director
London, United Kingdom
2015 (1 year)
Creative Head
London, United Kingdom
August 2012 - July 2014 (1 year 11 months)
Employed to team up with the existing integrated Creative Head to head up the FMCG team of 12. Our key responsibilities are to grow existing accounts, win new ones and improve the creative output of the department. In our time together we’ve helped position TMS as a creative agency with existing clients, we’re the creative leads that have won the two biggest accounts the agency has acquired in the last four years and have helped the FMCG team pick up some silverware for the first time in 3 years.

Clients: Britvic Group, Carlsberg Group, Cereal Partners Worldwide, Heineken (Sol), Mahou San Miguel group, Richmond, Walls, Weetabix.
Creative Head
February 2012 - July 2012 (5 months)
Employed as an integrated Creative Head working across all accounts within the agency. While at the agency I achieved new business wins with Maltesers, Dulux and Jordan cereals, as well as working on the new creative for Airwaves and Guinness.

Clients: Aegon, Carlsberg Group, Dove, Dulux, Guinness, Jordan Cereals, Lindt, Mars Group, Royal Mail, Wrigleys's Airwaves
Art Director
London, United Kingdom
January 2008 - January 2012 (4 years)
Integrated creative team and brand guardians for Orange, Microsoft and Volvo. After winning the Microsoft account we launched Bing, Windows phone, IE8 and Windows 7 to the UK market and grew the business by 400% in two years. We also increased the Pringles account from £600,000 to £1.5 million.

Clients: Bank of America, Duracell, FedEx, Ford, Land Rover, Learndirect, Lufthansa, Microsoft, Orange, P&G, Pringles, Telefonica, Volvo, Xerox.
Head of Design/Art Director
August 2005 - January 2008 (2 years 5 months)
Originally employed to help set up a new company (Impact) within the Wunderman network.
Within the first year Impact had grossed a £1.2M turnover and as a result I was briefed
to help set up and implement the launch of Impact across the global network. After its success I was approached by the main agency to head up the design department at HTW. My remit was to improve design and art direction across all accounts and manage a team of up to ten designers. I helped win a series of awards in 2007/8 and was also one of the key team members that won the £7 million Orange account, which led to me becoming the brand guardian of the account.

Clients: Bacardi, Citibank, Ford, Fosters, Hertz, Kraft, Kronenbourg, Lancome, Land Rover, Learndirect, Microsoft, Newcastle Brown Ale, Orange, Rolls-Royce, Samsung, San Miguel, Vodafone, Xbox, Xerox.
Senior Graphic Designer/Art Director
June 1999 - August 2005 (6 years 2 months)
My role was lead creative on many of the key accounts within the agency and to build the online offering by integrating the existing accounts. In my time at Creator I won a DBA Design Effectiveness Award for Transport for London, rebranded Nexus (Newcastles public transport network), designed all the logos for the British Olympic Association up until the 2012 Olympics and launched the first mp3 player into the UK.
Graphic Designer
RBA design and marketing
January 1997 - June 1999 (2 years 5 months)
My main role was to design packaging products, point of sale and sales literature for BBC Multimedia - working on products ranging from Teletubbies, Wallace and Gromit, Noddy, Pingu, Doctor Who, Blue Peter and many more. The majority of my work focused on
branding and identity, corporate literature, annual reports, packaging and point of sale.

Clients: BBC Multimedia, BMW, HM Customs and Excise, Jump Design and Direction, Mitsubushi.
Freelance Junior Designer
ETP limited
November 1996 - January 1997 (2 months)
My role at ETP limited was to assist the design team producing design layouts for interior design publications, as well as producing product advertising within each publication.
The majority of my work focused on Editorial and Press.


HND, Graphic Design

1996 - 1999 (3 years)

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