I guess I should be grateful to my mum for sticking me in front of the box during the summer holidays to keep me occupied as a kid. If it wasn’t for the likes of the Hamlet, Hovis and Cinzano ads, who knows what path I would have taken in later life. CDP and the likes, I owe you so much.
Fast-forward 30 years and my passion for great ideas that resonate with audiences are deeply rooted in everything I do. Although the creative landscape has changed drastically, the importance of ‘the idea’ hasn’t and that’s what gets me out of bed every day.
I was blessed to work at HTW under Steve Harrison early in my career, an agency where the idea was King and craft was its Queen. Being surrounded by such talented people across all departments, with one common goal had a massive influence on me. An influence I’ve tried to instil wherever I’ve worked ever since.
I consider myself media neutral and take pride in coming up with ideas that are big enough to span all channels. Over the years I’ve covered a fair few, from Digital, Direct, Experiential, Mobile, Social, Radio and a little ATL along the way.
I’ve repositioned Sol beer and launched the Range Rover Evoque. I’ve helped save the fortunes of Nokia with the Lumia 800, while engaging new audiences for Pringles. I’ve even got Jessica Ennis to shine even brighter for Adidas. All this hard work hasn’t gone unnoticed, as I’ve managed to pick up a few awards on my journey.
This is my story so far, here’s to what the next chapter holds…