Sarah Tille
Senior Account Manager at SapientRazorfish
London, United Kingdom
Campaign Nipplevision
Advertiser Mayborn USA Inc.
Brand Tommee Tippee
PostedJune 2021
Business Sector Online Retail, E-store
Philosophy Tommee Tippee knows not to tell parents what to do, which meant entering the debate on breast vs bottle was a no-go. The strategy wasn't about changing the conversation but joining it by repositioning the brand and flagship product (the bottle) as the closest thing to breastfeeding. And thus nipplevision was born - a campaign that shows the world through the eyes of babies, where everyday objects morph into boobs and boobs morph into Tommee Tippee bottles. The campaign drove over six million impressions (in the UK, USA and Cyprus) - Tommee Tippee's biggest reach ever.
Media Type Digital
Design Company
Chairman & Chief Creative Officer
Creative Director
Deputy Creative Director
Art Director
Account Director
Senior Global Campaign Content Manager
Head of Global Brand Build

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