Katrina Visser

Katrina Visser

Creative Director at FinchFactor, Amsterdam
Amsterdam, Netherlands

About me

Multimedia journalist and consumer PR specialist based in Amsterdam. As an experienced senior practitioner I have developed a strong working knowledge across both print, broadcast and digital media. My expertise spans a broad range of sectors including luxury brands, hospitality and tourism, food and drink, and sport. I have a focused and committed work ethic, strong editorial skills, highly adaptable competencies and the ability to thrive under pressure, meeting the challenges required of any role.


Creative Director
Amsterdam, Netherlands
December 2016 - Present (1 year 9 months)
Communications Manager
Amsterdam, Netherlands
May 2016 - December 2016 (7 months)
Editor in Chief
Europe Real Estate (REP)
October 2015 - April 2016 (6 months)
Europe Real Estate is an independent media and publishing platform offering an extensive overview of real estate developments across Europe through annual reference books and online at europe-re.com.

• Managed publication of Retail Space 2016, coordinating final content and production
• Planning and production on extensive editorial schedule for Europe Real Estate 2016
• Overseeing output on Europe-re, ensuring consistency in content frequency and quality
• Mentoring and managing editorial team, providing relevant training as required
• Managing design team to coordinate production of creative assets for print and online
• Providing support for sales team, offering consultation on client pitches
• Revised marketing and sales collateral including company message house and media kits
Account Manager
3x1 Public Relations
April 2013 - August 2015 (2 years 4 months)
One of Scotland’s largest independent public relations and public affairs consultancies with offices in Glasgow and Edinburgh, 3x1 specialises in consumer, corporate and public affairs campaigns working with SMEs and blue-chip clients.

Working across an extensive portfolio of UK-wide clients including Macdonald Hotels, Scotland Food & Drink, sportscotland and Camelot, I have a proven track record in leading successful campaigns, achieving tangible results with rigorous evaluation at the core.

• Creating effective PR strategies and original campaigns in line with client briefs
• Campaign execution and KPI delivery; standout results included driving 20% YOY growth in footfall at a leading Scottish tourist attraction
• Copywriting for online and print, websites (various CMS) and marketing collateral
• Successful placement of features, news and business stories across a wide range of media channels in local, national and international markets
• Digital strategies to support PR objectives, driving account and community growth
• Production of HD video footage, management of creative photocalls and editorial shoots
• Project management of events from large consumer showcases to media gatherings
• Stakeholder engagement and synergistic partnership activation
• Reputation and issues management for high profile corporate clients
• 100% client retention and contribution to numerous new business wins
• Budget management and planning
Freelance Writer
MADE Magazine
June 2011 - 2014 (2 years 7 months)
Working on a freelance basis, I have produced a variety of articles for MADE, a bi-monthly lifestyle magazine aimed at parents in Edinburgh. Work has included general interest features, what’s on and activity guides, and case study interviews.
Senior Account Executive
The BIG Partnership
October 2010 - April 2013 (2 years 6 months)
Working primarily across consumer accounts, I was responsible for campaign implementation and account development. Significant experience gained in drinks industry PR working across consumer and trade campaigns for The Famous Grouse and it’s premium expressions and Brugal Rum. Responsibilities included:

• Assisting with campaign planning and idea generation
• Writing press releases and copy for a wide range of target platforms
• Securing news coverage and feature stories
• Overseeing photocalls
• Identifying promotional opportunities for clients
• Liaising with journalists along with hosting and attending press events
• Assisting with new business development.
• Social media implementation including the launch of consumer blogs
• Experiential activity and event planning
• Independently planning, managing and implementing a PR project to launch The Pantry, Edinburgh in 2012
• Preparation of activity reports and evaluations, with a view to aligning with client objectives and key performance indicators
July 2010 - October 2010 (3 months)
Following the placement at the BBC, I was asked by presenter Winifred Robinson to assist with research for articles for the Daily Mail. This work included interviewing case studies and relevant experts, and sourcing data.
BBC Radio 4
June 2010 - July 2010 (1 month)
One month placement on consumer affairs programme You & Yours. Over the course of the placement I prepared several features for the programme. This included researching stories, preparing and editing pre-recorded interviews, scripting, and briefing presenters. I also assisted colleagues with research for future stories and the weekly phone-in.
Editorial Assistant
Northern Woman
2008 - 2009 (1 year)
Working closely with my editor, I was responsible for planning and producing content for Northern Woman, a glossy monthly magazine for women in Northern Ireland.

I was required to cover a number of regular sections in the magazine including beauty, health and fitness, motoring and events, in addition to producing numerous lifestyle features and celebrity interviews.

This role also required me to work with the advertising team to compile advertorials and promotional material.


Postgraduate Diploma, Multimedia Journalism , Merit

2009 - 2010 (1 year)
Multi platform course accredited by the NCTJ and BJTC, covering print, TV, radio and online journalism. Areas of study included: • Feature and news writing • Sub-editing and production using Quark Express • Radio and television production using Burli and Avid respectively • Online writing and social media • Teeline shorthand - gained 80wpm in the internal exam • Ethics in Journalism • Government and Public Policy • Scots Law for Journalists. The following placements were undertaken during my studies: The Sunday Times Scotland, Glasgow; The Evening News, Edinburgh; Radio Clyde, Glasgow.

Bachelor of Arts (BA), Combined Studies , 2:1

2003 - 2006 (3 years)
Graduated with Honors in English Literature and Film Theory

High School

1997 - 2003 (6 years)

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