One of Scotland’s largest independent public relations and public affairs consultancies with offices in Glasgow and Edinburgh, 3x1 specialises in consumer, corporate and public affairs campaigns working with SMEs and blue-chip clients.
Working across an extensive portfolio of UK-wide clients including Macdonald Hotels, Scotland Food & Drink, sportscotland and Camelot, I have a proven track record in leading successful campaigns, achieving tangible results with rigorous evaluation at the core.
• Creating effective PR strategies and original campaigns in line with client briefs
• Campaign execution and KPI delivery; standout results included driving 20% YOY growth in footfall at a leading Scottish tourist attraction
• Copywriting for online and print, websites (various CMS) and marketing collateral
• Successful placement of features, news and business stories across a wide range of media channels in local, national and international markets
• Digital strategies to support PR objectives, driving account and community growth
• Production of HD video footage, management of creative photocalls and editorial shoots
• Project management of events from large consumer showcases to media gatherings
• Stakeholder engagement and synergistic partnership activation
• Reputation and issues management for high profile corporate clients
• 100% client retention and contribution to numerous new business wins
• Budget management and planning