Erik Bjorklund
Associate Creative Director at Commonwealth//McCann
Detroit, United States
TitleAll-New LEGO® Batmobile from Chevy
BriefYou know who makes the Batmobile? Chevrolet. Including the Batmobile in the new LEGO Batman movie. So here we see a focus group of Chevy customers – in LEGO form – chatting about what kind of person might drive the mysterious new car. “A loner,” they decide, who has “self esteem issues” and is “defensive”. Needless to say, Batman himself does not agree. “You’re bad at reading people,” he tells them. LEGO Batman is a bit of a jerk.
Campaign All-New LEGO® Batmobile from Chevy
Advertiser General Motors Corp.
Brand Chevrolet/Lego
Date of First Broadcast/Publication
Business Sector Automotive
Story Our film opens like all other in-campaign films for Chevrolet, with our moderator Potsch thanking focus group attendees for being there and introducing them to the Chevrolet vehicle they would be talking about. But unlike the 53 “Real People. Not Actors.” films that came before this, there weren’t any people at all – this time it featured LEGO minifigures and starred none other than Batman. And there wasn’t a traditional Chevrolet vehicle either, this film showcased the all-new Chevy LEGO Batmobile.
In a comedic approach, the film focuses on the ‘person’ who may drive the vehicle rather than vehicle features that may benefit a particular driver. This convergence of equities perfectly marries the tone of Chevrolet films to the humorous tone found in “The LEGO: Batman Movie”.
Media Type Web Film
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