Erik Bjorklund
Associate Creative Director at Commonwealth//McCann
Detroit, United States
TitleThen/Now 1
Agency
Campaign Then/Now
Advertiser General Motors Corp.
Brand Chevrolet
Date of First Broadcast/Publication
Business Sector Cars
Story Then and Now PrintTo prove that Chevrolet trucks have been dependable for 100 years, we recreated actual Chevy print ads from the past, and then ran them back-to-back in print publications. The two print pieces mimicked each other exactly in terms of layout and design. On the first page was the actual Chevy print ad from the past. Then, on the very next page, was the recreation with updated imagery and copy in the same exact style and appearance — showing that Chevy trucks are just as dependable as they ever were.
Media Type Print
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Account Director
Account Director
Account Supervisor
Account Executive
Project Manager
Production Company Producer
Creative Agency

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