A strategic brand advocate with an entrepreneurial mind, experienced in managing external (client, agency partners, vendors, etc.) and internal (agency) stakeholders, managing local and world-renowned brands, deriving solutions rooted in brand ideas to solve human challenges. Thereafter, expressed through impactful integrated campaigns that people want to spend time with.
My experience not only covers Malaysia but across 23 markets (APAC, EU, MEA, LATAM, USA), giving me an in-depth understanding of local insights, cultural diversity and local challenges facing different markets while developing, executing and implementing global thematic or tactical campaigns.
Nurturing and managing global brands are my forte and I truly believe that solutions (ideas) born from the spirit of collaboration is one of the keys to propel a brand forward.
Brand Experience: Shell, Nestle, Ford, Kimberly Clark, Kellogg's, Avon, Tourism Malaysia, LINE, 100PLUS.