Jürg Kaufmann

Jürg Kaufmann

Professor at the School of Communication at Universidad de Navarra, Pamplona
Pamplona, Spain


I have had the opportunity to meet the advertising industry from different angles: as an account executive in an advertising agency, as a product manager in the marketing department of a luxury brand and as a media planner in a media agency. Currently my work revolves around academic research and teaching.


Professor at the School of Communication, Advertising Degree
Pamplona, Spain
September 2011 - Present (6 years 3 months)
I teach "Media Planning" and Advertising Projects (final work of the degree) to our Advertising and Public Relations students.

My research focus the impact of digital media on the structures, processes and services of the traditional advertising agency.

I also coordinate the International Media Program.
Media Planner
March 2010 - July 2011 (1 year 4 months)
Product Manager
May 2008 - October 2008 (5 months)
Marketing Assistant
June 2007 - February 2008 (8 months)
Account executive
November 2006 - March 2007 (4 months)
AEACP. Asociación Española de Agencias de Comunicación Publicitaria
November 2005 - October 2006 (11 months)


Ph. D., Communication, Publicidad , Sobresaliente Cum Laude - Premio Extraordinario de Doctorado 2015-16

Universidad de Navarra, Pamplona
2012 - 2016 (4 years)

Master in Communication Research

Universidad de Navarra, Pamplona
2011 - 2012 (1 year)

Degree in Advertising and Public Relations, Publicidad y RRPP

Universidad de Navarra, Pamplona
2001 - 2005 (4 years)

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