| Title | Y-3 - Spring-Summer 2017 Campaign Video |
| Agency | Blackrose NYC |
| Campaign | Y-3 Spring/Summer 2017 |
| Advertiser | adidas |
| Brand | adidas |
| Posted | January 2017 |
| Story | Sonic Union mix engineer Brian Goodheart reunites with director Robert Broadhurst to bring the futuristic aesthetic of the Adidas Y-3 Spring/Summer 2017 collection to life in a surreal new campaign film from Blackrose NYC. Written and directed by Broadhurst, the story unfolds in a sleek, dystopian universe as two protagonists face off against an oppressive surveillance regime. The artist Son Lux provides an eerie, dreamlike score that amplifies the artful mosaic of stylized, impressionistic scenes that showcase the brand’s futuristic sportswear, footwear and signature color palette. “The SS17 collection had a specific cinematic feeling that all I wanted to do was build a beautiful world around it and let it emanate this strange and hopefully entertaining story,” Noted director Robert Broadhurst. “I was incredibly lucky that Blackrose and Y-3 loved the concept and gave it so much support – that’s the greatest part of working with a forward-looking brand, especially as a new director. It was exciting to explore some of the contemporary anxieties that I find really enrich Yohji Yamamoto’s famous notion of ‘clothing as armor.’ And, as with all things sci-fi, the sound design and mix were particularly vital to the film. Brian worked his magic to elevate it beyond the high standard we had achieved the last time around and once again helped refine story through sound.” This is a recurring collaboration between Goodheart and Broadhurst, having previously collaborated on the recent Y-3 Autumn/Winter 2016 campaign film. |
| Media Type | Television |
| Length | |
| Colorization | Freefolk |
| Sound | Sonic Union |
| Director | Robert Broadhurst |
| Production Company Producer | Kori Shadrick |
| Director of Photography (DOP) | Aaron Platt |
| Music | Son Lux |
| Colorization | Paul Harrison |
| Special Effects / VFX | John Shafto |
| UI Designer | Toros Kose |
| Mixer | Brian Goodheart |
| Sound Designer | Owen Shearer |
| Studio Director | Justine Cortale |
| Scheduling Producer | Pat Sullivan |
| Set Design | Anthony Asaro |
More Work
SEE ALLCan't B Broken
- BRAND:
- Verizon
- AGENCY:
- Ogilvy New York
Super Bowl
- BRAND:
- Mountain Dew Baja Blast
- AGENCY:
- Goodby Silverstein & Partners
Wear A Mask
- BRAND:
- PSA
- AGENCY:
- Ogilvy Health
Outage
- BRAND:
- IBM
- AGENCY:
- Ogilvy Worldwide