| Title | Dress |
| Agency | Bacon |
| Campaign | It's Just Stuff |
| Advertiser | Hedvig |
| Brand | Hedvig |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Insurance |
| Philosophy | It's just stuff. The slogan of the new campaign by Swedish insurance company Hedvig will probably catch most people by surprise. Nonetheless, it is the payoff in a new campaign featuring stolen bikes, lost luggage and burning dresses, directed by Norwegian directing duo Matias & Mathias and produced by Bacon. The campaign was made with the insurance Hedvig's creative department. |
| Media Type | Digital |
| Length | |
| Production Company | Bacon |
| Marketing Director | Rebecca Lundin |
| Production Manager | Margarita Kradjian |
| Creative Director | Evelina Rônnung |
| Creative Director | Petter Swanberg |
| Producer | Pia Dueholm |
| Director | Matias & Mathias |
| Executive Producer | Samuel Cantor |
| Production Coordinator | Nicholas Perry |
| Director of Photography (DOP) | Andreas Bjørseth |
| Lighting | Michael Sørensen |
| Production Designer | Mads Jorgensen |
| Production Design | Wonderland |
| Wardrobe | Melanie Bushhave |
| Post Production | Bacon XO |
| Producer | Eli Mari Sandal |
| Producer | Øystein Dyb |
| Colorist | Julien Alary |
| Sound Designer | Andreas Waag |
| Editor | Matias & Mathias |
More Work
SEE ALLJoin the flip side: Season 2
- BRAND:
- Samsung Galaxy
- AGENCY:
- Wieden + Kennedy Amsterdam
Passport
- BRAND:
- Mattress Firm
- AGENCY:
- Fallon
#1 Fan
- BRAND:
- Mattress Firm
- AGENCY:
- Fallon
Father
- BRAND:
- Mattress Firm
- AGENCY:
- Fallon
Book Club
- BRAND:
- Mattress Firm
- AGENCY:
- Fallon
The Right Mattress Matters on the Field
- BRAND:
- Mattress Firm
- AGENCY:
- Fallon
Tell Your Boyfriend the Right Mattress Matters
- BRAND:
- Mattress Firm
- AGENCY:
- Fallon
Welcome to Irish Spring
- BRAND:
- Irish Spring
- AGENCY:
- Ten6 Creative
The Angry Santa
- BRAND:
- Norwegian Postal Service
- AGENCY:
- POL Oslo