|Title||Social Entertainment Channel|
|Agency||McCann Worldgroup Romania|
|Campaign||Social Entertainment Channel|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
|Story||KFC SEC, an entertainment platform that is considered by the community a space where people come for entertainment while they immerse themselves into what the KFC Brand and products are all about. KFC, a brand that’s all about being real and honest, from its product to its brand philosophy, wanted to inspire realness using the language the target spoke. In order to connect with them, KFC reinvented the social media channels and transformed them into entertainment platforms that launch not products, but web series. Each launch is promote through a web series and all the promo materials resembled movie promotions.|
|Media Type||Social Media|
|Production Company||UM Romania|
|Production Company||Unlimited Communications|
|Executive Creative Director||Catalin Dobre|
|Creative Director||Ion Cojocaru|
|Creative Director||Bogdan Costin|
|Creative Director||Simona Suman|
|Creative Director||Ioana Zamfir|
|Art Director||Corina Ionita|
|Art Director||Laura Catea|
|Art Director||Voicu Cosmin|
|Account Management||Oana Grasu|
|Account Management||Ruxandra Florescu|
|Account Management||Simona Mocanu|
|Advertising Manager||Monica Eftimie|
|Advertising Manager||Monica Douglas|
|Advertising Manager||Tina Cretu|
|Advertising Manager||Gina Zgubea|
|Advertising Manager||Ionela Vacaru|
|Media Director||Victor Croitoru|
|Media Director||Doro Boldor|
|Media Director||Cristian Ene|
|Senior Planner||Andrei Balan|
|Director of Photography (DOP)||Radu Voinea|
|Agency Producer||Tiberiu Munteanu|
|Agency Producer||Alexandru Platon|
|Agency Producer||Anca Crisan|
|Post Production||Video Edit Sdn Bhd|
|Post-production Producer||Mirela Muresan|
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