Mirela Muresan
Post-production Producer at McCann Worldgroup Romania
Bucharest, Romania
TitleSocial Entertainment Channel
Agency
Campaign Social Entertainment Channel
Advertiser KFC Corporation
Brand KFC
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story KFC SEC, an entertainment platform that is considered by the community a space where people come for entertainment while they immerse themselves into what the KFC Brand and products are all about. KFC, a brand that’s all about being real and honest, from its product to its brand philosophy, wanted to inspire realness using the language the target spoke. In order to connect with them, KFC reinvented the social media channels and transformed them into entertainment platforms that launch not products, but web series. Each launch is promote through a web series and all the promo materials resembled movie promotions.
Media Type Social Media
Length
Agency
Production Company
Production Company
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Account Management
Account Management
Account Management
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Media Director
Media Director
Media Director
Senior Planner
Photographer
Production
Director
Director of Photography (DOP)
Agency Producer
Agency Producer
Agency Producer
Post Production
Post-production Producer

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